Senior SEO Specialist

Job Description

Key Responsibilities

Develop and implement a robust SEO strategy tailored to sports, casino and betting content, focusing on organic traffic growth and engagement.

Conduct in-depth keyword research, competitor analysis, and audience insights to guide content planning and optimization efforts.

Collaborate with content creators, editors, and writers to ensure all published content aligns with SEO best practices.

Optimize existing web pages, including metadata, schema markup, internal linking, and overall site structure for maximum visibility.

Monitor and analyze site performance using tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics, providing data-driven recommendations.

Implement and oversee technical SEO improvements, including site speed optimization, crawlability, and structured data implementation.

Identify and resolve SEO-related technical issues

Stay current with the latest SEO trends, Google algorithm updates, and sports industry developments to maintain a competitive edge.

Manage WordPress or other CMS platforms, ensuring seamless content publishing and optimization.

Lead and coordinate marketing operations efforts, including managing campaigns and aligning them with SEO goals.

Identify new opportunities for content growth, including evergreen pages, betting odds guides, and major sports event coverage.

AI & Innovation : Experience experimenting with AI tools and AI agents to enhance SEO workflows, content creation, and overall productivity.

Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.

Qualifications

Specialist Skils and Experience

Minimum of 5 years of experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.

Deep knowledge of North American sports, with expertise in sports betting being a strong asset.

Strong understanding of on-page, off-page, and technical SEO principles.

Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.

Experience with WordPress or similar CMS platforms is mandatory.

Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google Analytics

Excellent analytical skills with the ability to translate data insights into actionable strategies.

Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.

Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.

Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.

Background in sports journalism, content marketing, or digital media is highly desirable.

Experience working in marketing operations, including campaign management, is a plus.

Competencies / Behaviour's

Strategic Thinking : Ability to develop and execute long-term SEO strategies to drive sustained traffic growth.

Collaboration : Strong team player with excellent communication skills, able to work cross-functionally with content, marketing, and development teams.

Analytical Mindset : Data-driven approach to problem-solving and decision-making.

Attention to Detail : Ensuring accuracy and quality in content optimization and SEO execution.

Adaptability : Ability to stay ahead of industry changes and apply new SEO trends and technologies.

Leadership : Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.

What you'll need to be successful

A strong ability to take ownership of SEO strategies and deliver measurable results in organic traffic growth.

The capability to manage multiple projects simultaneously while maintaining attention to detail.

A proactive approach to identifying SEO opportunities and solving technical challenges.

Effective communication skills to collaborate with cross-functional teams and educate stakeholders on SEO best practices.

A passion for sports and a deep understanding of how sports fans engage with content.

A drive for continuous learning and improvement in the ever-evolving landscape of SEO and digital marketing.

Additional Information

Diversity and equal opportunities :

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.