sales and marketing manager

Education

• Bachelor's degree
• Business administration and management, general
• Marketing, other

Work setting

• Relocation costs not covered by employer
• Business
• Private company, corporation or industry

Budgetary responsibility

• 0 - $100,000

Tasks

• Analyze market research data to improve business decisions or activities
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate an organization's Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support

Supervision

• More than 20 people

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Data analysis software
• Database software
• Spreadsheet
• Website creation and management software
• Word processing software
• Adobe Suite
• Google Drive
• MailChimp
• MS Office
• WordPress
• Search Engine Optimization (SEO)

Area of work experience

• Market analysis

Area of specialization

• Advertising
• Business services
• Market research
• Marketing
• Public relations
• Sales
• Brand management
• Digital media
• Strategy
• Marketing strategy development

Specialization / experience (business sales and services)

• Negotiation

Security and safety

• Criminal record check

Transportation / travel information

• Own vehicle
• Valid driver's licence

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability
• Proactive
• Time management

Screening questions

• Are you authorized to work in Canada?
• Are you available to start on the date listed in the job posting?
• Do you have experience working in this field?
• Do you have the required certifications listed in the job posting?
• Do you live near the job location?

Employment terms options

• Flexible hours
• Morning

Experience

• 5 years or more

Employment terms options

• Day
• Weekend

Health benefits

• Dental plan
• Disability benefits
• Paramedical services coverage

Financial benefits

• Commission
• Group insurance benefits
• Mileage paid
• Registered Retirement Savings Plan (RRSP)

Long term benefits

• Long-term care insurance
• Maternity and parental benefits

Other benefits

• Free parking available
• Learning / training paid by employer
• Other benefits
• Paid time off (volunteering or personal days)
• Team building opportunities
• Parking available