Brand and Product Marketing Specialist (6-month Contract)

Description

Job Title : Brand and Product Marketing Specialist (6-month Contract with possibility of being made permanent) Location : Downtown Toronto Reporting to : Assistant Marketing Manager

About UNIQLO UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands : GU, Theory, COMPTOIR DES COTONNIERS, PRINCESSE , J Brand, and UNIQLO. FR is the world’s third largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership—then you belong at UNIQLO! Position Overview The Brand and Product Specialist will be tasked with growing UNIQLO’s brand and product awareness within Canada. You will assist in creating 360’ product marketing plans to align global marketing directions as well as local needs. Working with internal and external partners to identify opportunities and implement a strategy using a variety of media and customer touch-points. You will be responsible for communicating key messages to defined target audiences in order to grow the UNIQLO’s Brand equity in Canada. Job Description :

• Assisting to building brand awareness and positioning through effective product marketingAssisting to create seasonal / monthly marketing strategy and plans for key products Identifying new customers and growth opportunitiesDefining and evaluating competitors and UNIQLO’s points of differentiation within the Canadian market
• Propose both short-term and long-term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, local trend, etc.
• Support managing by-seasonal and by-annual marketing budget with analysis on return-on-investment and profit-loss projections
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores
• Assist with in-store and in-market product marketing events
• Closely communicate with external agencies to best screen incoming proposals and business opportunities

Desired Skills and Experiences :