The Senior Strategist is responsible for providing strategic insight across all media into a client’s business in order to develop the most creative and cost effective and efficient media communication plan.
He / she is also responsible for building and maintaining the client relationship and internal relationships with account group and buyers.
What your day will look like :
- Train and mentor juniors and manage their day-to-day workload
- Develop strategic media POV’s and hone your writing skills
- Develop creative media plans according to strategy, considering all potential media vehicles (Digital, Search, social, broadcast, print, OOO, etc.)
- Present media plans to client
- Ensure execution of plans
- Assume ownership of plan revisions due to budget or strategic changes
- Build solid relationship with buyers and account groups
- Assist Strategy Supervisor on client deliverables
- Liaise directly with clients
- Negotiate media rates with suppliers
- Use of OMG Design in strategy planning
- Broaden knowledge and understanding of partner agency disciplines
- Utilize all available (industry) media measurement tools
- Sound understanding of Media Research Tools (Omni)
- Participation in all relevant corporate training
Key Qualifications
University / College education in marketing, communication or other relevant related fields3 years of experience in media or related fieldsBilingualism an asset but not requiredWorking knowledge of digital and traditional media ecosystemKnowledge of Industry Tools / Resources as asset (BBM, Google Analytics, Adwords etc)Working knowledge of Excel and Microsoft Office SoftwareOMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.