Brand Manager - Lifestyle & Beverage Category
Are you a creative marketing leader with a passion for building brands people love? Our client, a growing consumer goods company based in the Canadian Rockies, is looking for a Brand Manager to lead their marketing department and drive the next stage of growth for their portfolio.
This is a unique opportunity to combine strategic brand leadership with hands-on execution in a dynamic, entrepreneurial environment. The company has a strong presence across Western Canada, offering a diverse lineup of premium products that have earned a loyal following.
Some of What You'll Do :
- Lead all marketing and branding initiatives from concept to execution
- Oversee packaging design from artwork through to final production
- Manage and mentor a small marketing team
- Ensure brand consistency across all channels—digital, retail, and partnerships
- Oversee content creation, social media strategy, and website updates
- Support product launches, sales conferences, and key account initiatives
- Manage PR, communications, and provincial listings for new products
- Lead the full brand strategy for a well-established but fast-growing business
- Work with an innovative portfolio of products that resonate with a passionate customer base
- Build a collaborative, close-knit team with a strong sense of community and foster the brand presence
- Liaise with packaging and branding agencies
You Should Have the Following in Your Background to Apply :
3+ years of progressive marketing experience, ideally in CPG, beverage, or lifestyle brands2+ years of leadership experience, with proven ability to mentor and grow a teamExperience managing social media platforms, e-commerce sites, and scheduling toolsKnowledge of SEO, targeted marketing, and CRM / email platforms (Mailchimp or similar)Excellent communication skills, with an eye for detail and creative storytellingA passion for consumer brands—experience in craft beverage or related industries a plusWhat's in it for you?
Opportunity to live and work where you play!Salary between $80-$85k plus performance bonuses, lifestyle benefits and housing allowancesIf you're a brand-builder who thrives at the intersection of strategy and creativity—and you're excited about leading marketing for a lifestyle-driven CPG company—we'd love to hear from you. MacDonald Search Group works with our clients to build high performing teams. All applications are considered.