Talent.com
Marketing Manager
Marketing ManagerCWD • Niagara Falls, ON, Canada
Marketing Manager

Marketing Manager

CWD • Niagara Falls, ON, Canada
30+ days ago
Job type
  • Full-time
  • Permanent
Job description

Job Description

Job Description

CWD designs, markets & sells the highest performing consumer electronics that are smart, simple, and stylish. From high fidelity turntables to wireless video connectivity systems, we create innovative products that empower people. Our success is measured in our customer satisfaction ratings and dedicated following. We have been in business since 1961 and our creations can be found in millions of homes. Together in teams, as a company, as a community, we are committed to Creating What’s Different!

We are actively seeking a dynamic and visionary Marketing Manager to spearhead our Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. Reporting to the Managing Director at our Niagara Falls location, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate our brand presence and capitalize on business development opportunities. This role will be responsible for overseeing the marketing efforts across our four distinctive brands - Fluance, Nyrius, Electrohome, and Magnasonic.

If you are someone that likes a challenge and are continuously striving for excellence, then this is the perfect opportunity for you!

What We Offer :

  • Full comprehensive benefits (dental, medical and eye) 80 / 20 split-family coverage
  • Annual performance-based bonus
  • Annual professional development fund
  • RRSP Match
  • Fitness incentives
  • Team events
  • 50% off on CWD brands
  • Relocation expense

Key Responsibilities :

Leadership

  • Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
  • Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
  • Drive the development of annual department objectives, ensuring alignment with team KPIs
  • Brainstorm new and creative growth and optimization strategies with the team
  • Develop and manage annual department budgets
  • Train and develop a successful team by identifying any skill gaps within the department
  • Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives
  • Overall Marketing Strategy

  • Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
  • Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio, including Fluance, Nyrius, Electrohome, and Magnasonic
  • Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
  • Support the execution of established marketing strategies, helping to scale and align brand initiatives with the planned business direction
  • Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
  • Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
  • Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
  • Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
  • Work closely with the Research & Development Team on product launch marketing efforts
  • Track, analyze, and optimize the effectiveness and impact of marketing initiatives
  • Digital Marketing

  • Oversee digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
  • Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
  • Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
  • Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
  • Implement personalized marketing approaches to cater to the diverse needs of our online customer base
  • Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
  • Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance
  • Other

  • Undertake related duties as assigned to achieve the objectives and company goals
  • Qualifications :

  • College diploma or university degree in Marketing, Communications, or a related field
  • Seven (7) years of experience in digital brand management, leading social media, PR, and content
  • Five (5) years of leadership experience
  • Proficiency in SEO and E-Commerce
  • Experience with Email Marketing, and Google Analytics is desired
  • Intermediate experience using social media analytics platforms (e.g., Hootsuite) desired
  • Proficient in Microsoft Office
  • Excellent organization and time management skills
  • Analytical and highly motivated self-starter
  • Detail oriented problem solver
  • Strong communication and interpersonal skills
  • Ability to work in a fast-paced ever-changing environment
  • You Will Stand Out If :

  • You have experience working with consumer goods
  • This is a full-time permanent role working 40 hours a week on-site. Our hours of operation are 8 : 15am to 5 : 00pm Monday to Friday.

    If you are a strategic thinker with a proven track record in brand management and digital marketing, we encourage you to apply and contribute to the success of our dynamic team at CWD!

    CWD is an equal opportunity employer and is dedicated to creating a diverse and inclusive work environment. We are committed to providing accommodations for people with disabilities throughout the recruitment process, and upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Applicants must make their accommodation needs known upon requests for interviews.

    Powered by JazzHR

    iMHUPIurQg

    Create a job alert for this search

    Marketing Manager • Niagara Falls, ON, Canada

    Similar jobs
    Senior Product Marketing Manager

    Senior Product Marketing Manager

    Loadlink Technologies • niagara falls, on, ca
    Full-time +1
    Mississauga, ON (Hybrid), “anchor days” on Wednesdays and Thursdays.Loadlink is building on a strong foundation within Canada’s freight and logistics ecosystem and entering a new phase of growth.As...Show more
    Last updated: 8 days ago • Promoted
    Wedding Sales Manager

    Wedding Sales Manager

    Savard Personnel Group • Niagara-on-the-Lake, ON, Canada
    Permanent
    Wedding Sales Manager $1250+ WEEKLY.Join Kavin Group, a SAVARD Company - where your skills are valued!.Sales experience, preferably in luxury hotels, wedding planning, or the tourism industry.Prove...Show more
    Last updated: 30+ days ago • Promoted
    Keyholder

    Keyholder

    Torrid • Niagara-on-the-Lake, ON, Canada
    Full-time
    At Torrid, we celebrate every shape, every size, and every curve of our customer.Our Torrid stores offer an exciting, one-of-a-kind, amazing experience for not just our customers, but our employees...Show more
    Last updated: 30+ days ago • Promoted
    Social Media Manager

    Social Media Manager

    Top Level Promotions • Niagara Falls, ON, ca
    Full-time
    Quick Apply
    At Top Level Promotions, we are dedicated to providing in-depth market research services, helping businesses understand consumer preferences and make data-driven decisions.Through focus groups, cli...Show more
    Last updated: 30+ days ago
    Abercrombie & Fitch - Brand Representative, Outlet Collection at Niagara

    Abercrombie & Fitch - Brand Representative, Outlet Collection at Niagara

    Abercrombie and Fitch Stores • Niagara-on-the-Lake, ON, Canada
    Full-time
    The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exc...Show more
    Last updated: 30+ days ago • Promoted
    Principal Architect : Lead Design, Mentor & Delivery

    Principal Architect : Lead Design, Mentor & Delivery

    ADP • Niagara-on-the-Lake
    Full-time
    A leading human capital management services provider is seeking a Principal Architect in Niagara-on-the-Lake.This role involves designing architectural solutions and guiding teams in implementing t...Show more
    Last updated: 6 days ago • Promoted
    Sales Associate

    Sales Associate

    Torrid • Niagara-on-the-Lake, ON, Canada
    Full-time
    At Torrid, we celebrate every shape, every size, and every curve of our customer.Our Torrid stores offer an exciting, one-of-a-kind, amazing experience for not just our customers, but our employees...Show more
    Last updated: 30+ days ago • Promoted
    Product Manager, Specialty Products - Empire Life

    Product Manager, Specialty Products - Empire Life

    Empire Life • niagara falls, on, ca
    Full-time
    Product Manager, Specialty Products.Location : Remote - Anywhere in Canada or Hybrid - Kingston, Toronto or Montreal.Empire Life is looking to hire a Product Manager Specialty Products to join our I...Show more
    Last updated: 25 days ago • Promoted
    French Private Tutoring Jobs Niagara-on-the-Lake

    French Private Tutoring Jobs Niagara-on-the-Lake

    Superprof • Niagara-on-the-Lake, Canada
    Full-time +1
    Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi...Show more
    Last updated: 30+ days ago • Promoted
    Sales Representative

    Sales Representative

    Northern Wine Merchants • Niagara-on-the-Lake, ON, Canada
    Full-time
    At Northern Wine Merchants, our goal is to create long-term personal partnerships with producers looking to provide authentic wines and spirits to the province of Ontario through all avai...Show more
    Last updated: 9 days ago • Promoted
    Abercrombie & Fitch - Key Lead, Outlet Collection at Niagara

    Abercrombie & Fitch - Key Lead, Outlet Collection at Niagara

    Abercrombie and Fitch Stores • Niagara-on-the-Lake, ON, Canada
    Full-time
    The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exc...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Marketing Manager - Loadlink Technologies

    Senior Product Marketing Manager - Loadlink Technologies

    Loadlink Technologies • niagara falls, on, ca
    Full-time +1
    Mississauga, ON (Hybrid), “anchor days” on Wednesdays and Thursdays.Loadlink is building on a strong foundation within Canada’s freight and logistics ecosystem and entering a new phase of growth.As...Show more
    Last updated: 8 days ago • Promoted
    Account Manager – Performance Marketing - CBTW Americas

    Account Manager – Performance Marketing - CBTW Americas

    CBTW Americas • niagara falls, on, ca
    Full-time
    We are a global tech solutions company that believes.Collaboration Betters The World.Leveraging strategy, technology, and design, we partner with organizations worldwide to offer comprehensive solu...Show more
    Last updated: 11 days ago • Promoted
    Lead Generation Marketing Strategist (North America based)- Project based (North America)

    Lead Generation Marketing Strategist (North America based)- Project based (North America)

    Crisalix s.a • niagara falls, on, ca
    Full-time +1
    We are looking for a highly skilled and results-driven.Lead Generation Marketing Strategist.The role requires an individual with. Lead Generation Marketing Strategist.You will develop, implement, an...Show more
    Last updated: 1 day ago • Promoted
    Account Manager – Performance Marketing

    Account Manager – Performance Marketing

    CBTW Americas • niagara falls, on, ca
    Full-time
    We are a global tech solutions company that believes.Collaboration Betters The World.Leveraging strategy, technology, and design, we partner with organizations worldwide to offer comprehensive solu...Show more
    Last updated: 11 days ago • Promoted
    Lead Generation Marketing Strategist (North America based)- Project based (North America) - niagara falls

    Lead Generation Marketing Strategist (North America based)- Project based (North America) - niagara falls

    Crisalix s.a • niagara falls, on, ca
    Full-time +1
    We are looking for a highly skilled and results-driven.Lead Generation Marketing Strategist.The role requires an individual with. Lead Generation Marketing Strategist.You will develop, implement, an...Show more
    Last updated: 1 day ago • Promoted
    Digital marketing officer

    Digital marketing officer

    ADFUEL MEDIA INC.] • Niagara Falls, Ontario, Canada
    Full-time
    Work must be completed at the physical location.There is no option to work remotely.Computer and technology knowledge.Work conditions and physical capabilities.Show more
    Last updated: 25 days ago • Promoted
    Lead Generation Marketing Strategist (North America based)- Project based (North America) - Crisalix s.a

    Lead Generation Marketing Strategist (North America based)- Project based (North America) - Crisalix s.a

    Crisalix s.a • niagara falls, on, ca
    Full-time +1
    We are looking for a highly skilled and results-driven.Lead Generation Marketing Strategist.The role requires an individual with. Lead Generation Marketing Strategist.You will develop, implement, an...Show more
    Last updated: 1 day ago • Promoted