Intermediate Specialist, Digital and Social Media Marketing Strategist

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Job Type : Employee

Duration in Months (for fixed-term jobs) :

N / A

Job Family : Digital Marketing

# of Open Positions :

Faculty / Service - Department :

Digital Transformation and Engagement

Campus : Main Campus

Union Affiliation : SSUO

Date Posted (YYYY / MM / DD) :

2025 / 10 / 23

Applications must be received BEFORE (YYYY / MM / DD) :

2025 / 11 / 03

Hours per week : 35

Salary Grade : SSUO Grade 10

Salary Range :

$80 942,00 - $102 245,00About the Telfer School of Management

The Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.

At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.

Position Purpose :

As a member of a highly integrated and creative communications team, the Digital and Social Media Marketing Strategist provides strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing plans for Student Affairs as well as uOttawa’s national and international recruitment efforts. The Strategist recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the sector, Student Affairs, and the University.

The Strategist develops a wide range of digital marketing projects and strategies for a variety of clients to increase and maintain student enrollment on the national and international markets and amplify the University of Ottawa recruitment messages across all digital marketing and social platforms.

In this role, you will :

Advisory role :

• Develops an in-depth understanding of clients’ business and culture, and of their communications and marketing needs through productive and positive relationships.
• Identifies new growth opportunities and initiative and does return-on-investment assessments to provide ideas and recommendations to clients.
• Manages and consolidates relationships with content providers (students and freelancers), online advertising and social media agencies.
• Monitors Search Engine Optimization (SEO) and customer engagement, and suggest content to ensure optimization.
• Provides trends analysis and stay current with ever-changing and rapidly growing best practices technologies, strategies, and tools.

Strategy development :

Project management :

What you will bring :

#Li-MP1

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.