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MBA Marketing Intern

MBA Marketing Intern

PureFacts Financial SolutionsGreater Toronto Area, Canada
11 days ago
Job type
  • Full-time
Job description

About the Role

Marketing Intern (MBA-Master’s Level)

Looking to kickstart your career and put your marketing skills to the test? If you're an MBA or master's level student or recent grad, we've got the perfect opportunity for you!

As a Marketing Intern (MBA-Master’s Level), you'll be at the heart of our team, crafting compelling value propositions, diving into market research, creating awesome sales tools, and helping execute marketing campaigns. You'll also collaborate on engaging content, evaluate marketing data, and support cross-functional initiatives with sales, product, and customer success teams!

Ready to make a splash in the FinTech / WealthTech world? Join us at PureFacts and be part of something amazing!

Your responsibilities might include activities such as :

  • Develop and refine value propositions & messaging to align with our target personas and key industries.
  • Conduct market research and competitive analysis to identify trends, white space opportunities, and differentiation strategies.
  • Design and create sales enablement tools such as battle cards, pitch decks, one-pagers, and ROI calculators to support the sales team.
  • Analyze ICP (Ideal Customer Profile) personas and help build marketing programs tailored to specific audience segments.
  • Assist in executing marketing campaigns that support demand generation, ABM (Account-Based Marketing), and sales acceleration.
  • Collaborate on content creation (blogs, case studies, webinars) to drive engagement with prospects and customers.
  • Evaluate marketing and sales data to provide insights on campaign effectiveness, sales pipeline performance, and customer engagement.
  • Support cross-functional initiatives with sales, product, and customer success to align messaging and GTM execution
  • Other duties as assigned.

Requirements / Qualifications

  • Pursuing or completed a Master’s level program in Business or a degree related to marketing.
  • Excellent communication and teamwork abilities.
  • Strong analytical and problem-solving skills.
  • Familiarity with marketing computer software and social media platforms.
  • Knowledge and experience of finance and wealth management is a plus.
  • Previous work experience in marketing, agency or client side, with brand and demand generation experience preferred

    • Measurements of Success

  • Successfully develop and refine value propositions and messaging that align with target personas and key industries, resulting in a measurable increase in customer engagement and satisfaction.
  • Conduct thorough market research and competitive analysis, identifying key trends, white space opportunities, and differentiation strategies.
  • Analyze ICP personas and help build marketing programs tailored to specific audience segments, leading to an increase in targeted campaign response rates.
  • Assist in executing marketing campaigns that support demand generation, ABM, and sales acceleration, achieving an increase in lead generation and conversion rates.
  • Collaborate on content creation (blogs, case studies, webinars) that drives engagement with prospects and customers, resulting in an increase in content interaction and engagement.
  • Evaluate marketing and sales data to provide actionable insights on campaign effectiveness, sales pipeline performance, and customer engagement, leading to an improvement in campaign ROI.
  • Communication & Teamwork : Demonstrate excellent communication and teamwork abilities, contributing to a positive and collaborative work environment.

    • BTW. There are lots of resources on my profile to help you be successful in the application and interview process.

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    Marketing Intern • Greater Toronto Area, Canada