Sr. Associate, Social Media (12-month contract)

Sr. Associate, Social Media (12-month contract) -00053S

Posting Date :

Mar 14, 2025, 10 : 55 : 10 AM

Primary Location : Ontario-Ottawa

Job Type : Contract

Schedule : Full-time

Description

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day – for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

As a Social Media Community Manager at Export Development Canada (EDC), you will play a pivotal role in our social media initiatives. Your mission is to engage with our diverse audience, including customers, partners, employees, industry influencers, and stakeholders. Social media is a key channel where EDC leads and participates in meaningful, timely, and relevant conversations with the Canadian business community, showcasing the impact of exporting and promoting sustainable and responsible global business growth.

Your objectives are to foster a sense of community and affinity, build and maintain brand trust and reputation, and highlight the value EDC offers to Canadian companies through our comprehensive solutions. This tactical role supports EDC’s integrated corporate social media strategy and maintains a consistent voice across all platforms. You will collaborate with the Senior Advisor, Social Media and Content, and report to the Manager of Social Media and Content.

Responsibilities include :

• Manage EDC’s daily social media activities on all corporate profiles.
• Act as the brand's mediator, engaging in real-time conversations around our content and brand.
• Proactively seek discussions with key audiences on trade-related topics, highlighting how EDC’s work benefits Canadians companies and Canadians.
• Identify potential threats and opportunities in user-generated content related to EDC’s brand.
• Serve as the primary contact for inbound requests via private messages.
• Escalate issues, observations, opportunities, and insights from social media proactively.
• Enforce EDC’s Social Media Content & Community Guidelines.
• In coordination with the team, maintain and manage a comprehensive social media calendar, ensuring visibility of all initiatives (organic posts, executives posts, events, filming, etc.).
• Continuously monitor, engage with, and analyze organic and paid posts on EDC’s social media channels.
• Assist the Senior Advisor, Social Media & Content in supporting executives on social media.
• Foster an innovative environment for social media testing and expertise development at EDC.
• Stay updated on emerging social media trends and research new tools.
• Manage access to and update corporate profiles on a quarterly basis.

Screening Criteria

Assets

Compensation Details

Location

EDC's Commitment to Employment Equity

Application deadline : Mar 28, 2025, 11 : 59 : 00 PMEDC is committed to employment equity and actively encourages applications from women, Aboriginal people, persons with disabilities and visible minorities.If selected for an interview, please advise us if you require special accommodation.Candidates must meet the requisite government security screening requirements.