Digital Marketing Strategist

About Treefrog

Treefrog is a full-service digital marketing agency that helps ambitious organizations transform marketing into a measurable growth engine. We specialize in B2B demand generation, lead generation, and account-based marketing (ABM/ABA) — delivering integrated strategies across SEO, SEM, Paid Media, Content Marketing, Organic & Paid Social, Email Marketing, Marketing Automation, CRO, CRM Marketing, Analytics, Web Services, and Technical Integrations. Our clients are increasingly sophisticated, and we operate at the intersection of performance marketing, technology, and pipeline growth.

Role Overview

We are looking for a Digital Marketing Strategist to own day-to-day performance and demand generation strategy, with a primary focus on SEO and Paid Media, while maintaining strong cross-channel and technical understanding of the broader B2B marketing ecosystem. This role sits between senior leadership and execution teams. The Strategist is responsible for translating business objectives into channel strategy, guiding execution, and communicating performance insights directly to clients. This is a client-facing ownership role. You will work in tandem with senior leadership while independently managing account-level performance and growth strategy.

Key Responsibilities

• Performance & Demand Generation Strategy Ownership
• Own end-to-end SEO and Paid Media strategy across assigned B2B client accounts
• Translate revenue and pipeline goals into: Channel strategies, Testing roadmaps, Performance optimization plans
• Ensure alignment across: SEO, SEM / Paid Media, Lead generation and conversion strategy, Full-funnel attribution

B2B Lead Generation & Funnel Optimization

• Design and optimize marketing programs focused on: MQL and SQL generation, Pipeline acceleration, High-intent conversion flows
• Understand B2B buyer journeys, longer sales cycles, and multi-touch decision-making
• Support ABM-oriented strategies using: Target account segmentation, Matched audiences, Retargeting and nurture workflow

Client Communication & Performance Storytelling

• Lead client-facing conversations including: Monthly performance reviews, Optimization discussions, Strategic planning and recommendations
• Translate channel performance into clear business outcomes: Lead quality, Conversion rates, Cost per opportunity, Pipeline contribution
• Confidently defend recommendations and guide next-step priorities

Execution Oversight & Technical Enablement

• Guide and coordinate execution across: SEO Specialists, Ad Operations Specialists, Developers and offshore resources
• Review outputs for quality, accuracy, and strategic alignment
• Maintain hands-on platform familiarity when required, including: Google Ads, SEO tooling, Analytics and tracking validation
• Diagnose and troubleshoot issues related to: Lead tracking, Forms and conversion points, Attribution gaps, Platform and CRM integrations

Marketing Technology & Integrations (Modern B2B Stack)

• Work confidently across key marketing systems, including: WordPress and landing page environments, HubSpot and Zoho CRM workflows, Apollo, ActiveCampaign, and outbound/nurture tools, Zapier, Make.com, n8n automations, Form systems (Gravity Forms, HubSpot Forms, embedded solutions)
• Ensure performance marketing connects properly to: CRM pipelines, Lead routing, Automation sequences, Sales enablement outcomes

AI-Assisted Strategy & Optimization

• Use AI tools (ChatGPT, Gemini, automation workflows) to: Accelerate insight generation, Improve testing velocity, Support content and campaign ideation, Enhance operational efficiency
• Apply AI thoughtfully—validating all insights against real performance data and client context.

Required Skills & Experience

• 4–7 years of digital marketing experience (agency experience strongly preferred)
• Strong ownership experience in: SEO strategy, Paid Media / SEM strategy
• Demonstrated understanding of B2B lead generation and demand capture
• Comfortable being client-facing and leading performance discussions
• Strong technical understanding of: Analytics and conversion tracking, Lead generation workflows, Marketing automation and CRM alignment
• Experience guiding execution teams and cross-functional resources
• Excellent communication, storytelling, and business framing skills

Tools & Platforms

• Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Stack Adapt
• ABM platforms such as 6sense, RollWorks, Demandbase is a plus.
• SEO tools (Ahrefs, SEMrush, Screaming Frog)
• Google Analytics (GA4), Google Tag Manager
• Looker Studio reporting
• HubSpot, Zoho CRM
• Apollo, ActiveCampaign (or similar lifecycle tools)
• WordPress and landing page ecosystems
• Zapier, Make.com, n8n automations
• AI tools (ChatGPT, Gemini)

Reporting & Team Structure

• Reports to: Director of Digital Marketing
• Works closely with: Ad Operations Specialists, SEO Specialists, Offshore execution resources, Content Marketing Specialists
• Collaborates with senior leadership on overarching digital strategy

Compensation

• Salary range: $73,000–$80,000 CAD

Location

• Newmarket/Toronto (remote)

Please note that we may use AI-based tools to help review and assess applications during our hiring process. These tools support our team, and final decisions are made by a human reviewer.