Sr. Copywriting Manager, Brand & Creative

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor's and master's degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview :

Our Brand Creative team works to refine and grow Coursera's brand, aiming to engage learners worldwide through outstanding marketing across various platforms. Our writers and designers collaborate to support Coursera's main areas-individual learners, businesses, universities, governments, and degree programs- anyone, anywhere can access world-class learning .

Understanding the needs of a rapidly changing job market, where learning new skills and earning recognized credentials are essential for career development, we focus on creating a brand messaging and expression system that inspires and motivates learners throughout their personal and professional lives. Our team is dedicated to creating inclusive and engaging stories for our marketing and products that connect with both our education partners and learners in our enterprise and consumer community. We bring clear intention, quality, and focus to our storytelling to ensure the highest impact for our mission.

As a Senior Creative Copywriter Manager for Brand & Creative, you'll play a critical role in shaping and developing the tone and voice of our brand through all communication channels and directing a talented crew of creative writers. As an ardent writer and brand steward, you'll ensure our messaging connects and resonates with our B2B and B2C customers across a range of creative executions.

Your day-to-day work will be marked by close collaboration with designers, marketing leads, and brand strategists. You will oversee and craft compelling copy across various marketing touchpoints, including digital advertising, social channels, print collateral, presentations, events, and video storytelling. You'll play a crucial role in promoting Coursera's culture and values by working with colleagues and partners across functions, offering support and advice to foster exceptional writing practices.

Responsibilities :

• Guide, motivate, and mentor a team of creative writers to enhance their skills, carry out projects effectively, and deepen their knowledge while nurturing a healthy remote-first, DEI culture.
• Create and execute a brand communication strategythat connects Coursera with diverse audiences and strengthens brand awareness by maintaining and evolving voice and tone guidelines across all marketing channels.
• Play a leading role in developing the strategy, naming, and messaging guidelines by working closely with the Marketing and Brand Creative teams.
• Manage multiple projects and collaborate closely with designers and marketing leads to deliver impactful creative campaigns.
• Explore and integrate emerging digital platforms and technologies (like AI)into our storytelling and content distribution strategies.
• Champion quality and excellence in writing, ensuring every communication aligns with established brand standards.

Qualifications :

REQUIRED : Please provide a portfolio that includes examples of your best writing and shows your ability to think strategically and creatively from initial ideas to final products. Include a link.

If this opportunity interests you, you might like these optional courses on Coursera :

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [redacted].

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.