Customer Advocacy Marketer - ShareGate

ShareGate is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT professionals for its unmatched simplicity. It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365. Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On‑Premises, or tenant‑to‑tenant, ShareGate gets the job done without surprises. From cloud transformation to M&A integration, it keeps things simple. Once data is migrated, ShareGate’s powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, keeping everything clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations.

Job Description

As a Customer Advocacy Marketer for ShareGate, you will amplify customer success into powerful storytelling and strategic marketing initiatives. You will partner directly with users to uncover wins, craft compelling narratives, and build advocacy programs that support awareness, pipeline growth, and customer loyalty.

Responsibilities

• Identify and nurture strong customer advocates across segments, industries, and use cases
• Lead customer interviews and transform insights into compelling stories, case studies, testimonials, and spotlight features
• Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support category leadership
• Maintain a pipeline of customers for stories, references, and campaigns in partnership with customer‑facing teams
• Collaborate with Content, Brand, and Product Marketing to bring customer stories to life across multiple formats (written, video, social, email)
• Support customer showcases, speaking opportunities, and visibility programs (webinars, panels, quotes, etc.)
• Provide advocacy assets to Sales and Demand Gen for use in campaigns, ABM, and enablement
• Track and report on advocacy impact, asset production, and customer insights to inform strategy
• Experiment with AI tools to streamline content creation, campaign execution, and workflow automation

A Typical Week

You’ll spend time identifying and nurturing customer advocates, interviewing users for case studies and testimonials, and managing review programs like G2 and Gartner Peer Insights. You’ll collaborate with internal teams to align customer stories with go‑to‑market efforts and measure the impact of advocacy campaigns. From brainstorming creative formats to managing content production, every week will bring a mix of strategy, storytelling, and execution.

Team Environment

You’ll report to the Manager, Customer Marketing – ShareGate and work alongside a Customer Lifecycle Marketing Manager. Together, you’ll form a small but mighty team focused on ShareGate’s customer lifecycle and advocacy. You’ll collaborate closely with Account Management, Sales, Product Marketing, and Design to fuel customer success and long‑term growth.

Future Challenges

We are building out repeatable customer advocacy motions and scaling programs to spotlight customer success at every stage of the journey. From case studies and community initiatives to peer reviews and customer showcases, your work will play a critical role in strengthening ShareGate's brand, credibility, and category leadership.

Qualifications

Candidate Experience Flow

Phone Screen – Virtual Interview using Microsoft Teams – Work Sample – Job Offer

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