Bilingual Communications & Events Manager

Bilingual Communications & Events Manager

Celebrating 53 years of growth, Sym-Tech is a leading finance and insurance provider to the retail automotive industry. We are passionate about delivering excellent client service, an outstanding associate experience, and opportunities to learn and grow professionally. Sym‑Tech is growing quickly and that means endless ways to make a real difference. We are currently recruiting for a Bilingual Communications & Events Manager to join our headquarters located in Thornhill, ON.

A career with us offers

• A fun, fast‑paced culture
• Opportunities to grow and develop your career
• Ongoing industry training programs and professional development opportunities
• A workplace that supports diversity, equity, and inclusion
• A strong promoter of women in the automotive industry
• The chance to work with some of the best in the business

Position Summary

As Communications & Events Manager at Sym‑Tech Dealer Services, you are a senior storyteller and strategist who engages industry, consumer, and company audiences using deep knowledge of the F&I sector and Sym‑Tech’s offerings. Reporting to the Director of Product & Marketing, you lead communications, social media, and events, shape strategy, and contribute to the overall creative process as a member of the Marketing and Communications team.

Position Functions

• Corporate Identity Management: Ensure all internal and external messaging follows corporate brand standards, is current, and complies with Advertising Standards Guidelines. Provide brand guidance and approval recommendations.
• Strategic Messaging: Own communications strategy messaging, channel selection, timing, cadence, audience segmentation and measurement. Align communications to business priorities, launches, and executive announcements.
• Communications Process Creation and Execution: Design and manage end‑to‑end communications workflows from brief to distribution. Define roles, approvals, and confidentiality controls. Measure and optimize processes and tools for efficiency.
• Content Creation and Copywriting: Produce and oversee high‑quality content for POS, digital, web, CRM, presentations, editorial, video scripts, and training materials. Establish editorial standards and calendars. Monitor industry communications for trends and opportunities.
• Social Media and Communications Channels: Lead social media strategy and execution across LinkedIn and relevant platforms. Create and manage content calendars, KPIs, and performance optimization. Oversee multimedia assets and ensure channel consistency.
• Events Ownership and Management: Plan and own Sym‑Tech’s presence at industry events and sponsorships. Manage event strategy, budgets, vendors, booth collateral, speaker coordination, staffing, pre/post communications, lead capture and ROI measurement. Coordinate with Sales and Executives to maximize outcomes.
• Media and Industry Relations: Build and maintain media and industry relationships. Lead press releases, speaking opportunities, and award submissions. Research and engage in thought‑leadership opportunities.
• Creativity and Integrated Campaign Support: Provide creative direction and concepts for communications and marketing materials. Support integrated campaigns and advise on advertisements, brochures, newsletters, white papers, presentations, and earned/paid media initiatives.
• Timelines and Teamwork: Work at pace with strong time management. Mentor junior associates, manage agency relationships, and collaborate across teams to meet deadlines and objectives.
• Administrative and Ad Hoc Duties: Own any ad hoc administrative tasks as assigned by senior leadership.

Minimum Qualifications and Competencies

• Degree or equivalent in Marketing, Communications, PR, digital media, or related field.
• 7+ years communications, PR, marketing, or corporate communications experience engaging with senior leadership.
• Mandatory English and French verbal and written fluency.
• F&I and/or automotive/finance/insurance industry experience.
• Knowledge of dealer, dealer group, and OEM dynamics.
• Demonstrated digital, web, CRM, and social media expertise.
• Proven ability to deliver strategic communications and events programs.
• Excellent written and verbal communication and proofreading skills.
• Comfortable with executive‑level interaction and presentations.
• Proficiency with MailChimp, Outlook, SharePoint, survey tools, Adobe Pro, and social platforms (LinkedIn).
• Strong design sensibility; results‑oriented and deadline‑driven.
• Media trained; budget, vendor, and agency management experience.
• Supervisory or mentorship experience preferred.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Art/Creative, and Writing/Editing
• Motor Vehicle Manufacturing, Insurance, and Financial Services