Performance Marketing Specialist

Description

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If you believe the difference between a potential student and an applicant comes down to the right information at the right time and you can create memorable campaigns in unique ways, we want to meet you. SAIT's dynamic Marketing team leads the institutional Marketing and Recruitment Plan, manages brand, marketing and recruitment initiatives, and operates key digital marketing channels.

The Opportunity

Reporting to the Manager, Marketing and Recruitment, you will coordinate and champion marketing and digital campaigns in support of your assigned schools, departments, and programs. You are a creative and tactical marketing professional with a track record for inbound campaigns that drive customer / student acquisition.

You are a trend-seeker, and more importantly, a trend-setter. Your campaigns are cutting-edge and innovative. As a member of the Marketing team, you are responsible for envisioning, developing and leading marketing campaigns that generate leads. As a performance marketing specialist, you will utilize social media, web, mobile and traditional marketing channels to reach your target audiences. Targeting is key to your success. You never run a campaign without a way to measure it with a keen focus on customer acquisition as the most important metric. You analyze your campaigns and make adjustments along the way.

You have exceptional communication skills with a proven ability to cultivate strong relationships and partnerships with various stakeholders including prospective students, parents, alumni, partners, faculty, staff, and suppliers. In ensuring client satisfaction, you show a passion for quality and attention to detail. You are recognized as a community and consensus builder and work to create a collaborative environment leading to extensive stakeholder buy-in and engagement. You are patient when you need to be, and bold when the objectives require it.

THE ROLE

• Recruitment Marketing - 90%
• Coordinate and appropriately resource internal and external creative partners in the campaign process
• Determine the channel, audience targeting or segmentation, density, and the creative concept / message and call to action for each campaign
• Monitor campaign metrics and respond as appropriate, including making adjustments mid-campaign
• Managing the content and creative components including working with other team members and / or vendors in production
• Client Services - 10%
• Collaborate with multiple client groups to source and verify content, build copy and creative
• Ensure project planning includes stakeholder input and considerations
• Provide real-time and milestone updates to stakeholders
• Support a client-centred approach in all aspects of the work we do, with a focus on transparency and inclusion

QUALIFICATIONS & EXPERIENCE

SKILLS REQUIRED

Job classification : INFORMATION OFFICER II - A

Salary range : $62,.50 - $77,.10

of positions : 1

Hours Per Week : 36.25

Posting closing date : Open until position is filled

A flexible Hybrid work model can be offered for this role in accordance with SAIT guidelines.

About SAIT

Building on our + year history, we're looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.

Equity, diversity and inclusion (EDI) is essential to achieving SAIT's vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and / or people with intersectional identities. Learn more about EDI at SAIT.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.

BEWARE FALSE POSTINGS AND RECRUITING OFFERS