Paid Media Lead.

Company Description

Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Job Description

Reporting to the Manager, Performance Marketing, the Digital Paid Media Lead runs the online paid search and social campaigns in a very performance-driven environment. As a Digital Paid Media Lead, you will focus on the day-to-day operations of digital paid media to ensure success. You will be responsible to develop and execute all media campaigns, manage budgets, and analyze performance across all digital channels.

How you will support the team :

• Plans, develops, executes, and tracks paid search, display and paid social campaigns across all digital platforms with the objective to maximize the investment.
• Builds Performance Media plans and identifies online media buying opportunities. Continually optimizes to evolve the strategy.
• Analyzes campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives / KPIs such as CPM, CTR, CPC, CPA and ROAS.
• Manages Media Operations including campaign setup and budget changes, optimization, assets and reporting (weekly and monthly reports)
• Leads vigorous A / B testing on creative and add formats to optimize results and help drive thinking around content creation specific to each platform
• Develops cohesive acquisition strategy and aligns to the brand and marketing calendars.
• Works in close collaboration with the CRM, design and content marketing teams to help drive customer segmentation and personalization.
• Leverages Google Analytics to develop a clear and robust understanding of impact of key paid channels and develops a multi-touch attribution model.
• Works with and manages external vendors and partners.

Qualifications

The people who thrive with us have :

Don't miss this opportunity to join an exceptional team!

Additional Information

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Benefits

We are committed to helping you reach your full potential., Room to GrowAt Laura Canada, training & professional development are a top priority. We invest in our employees by offering a wide range of training programs–from IT to language training. We prioritize helping you achieve your professional goals by helping you build your strengths & develop your talents through coaching. We are dedicated to keeping our employees engaged by offering internal advancement opportunities., An Inspiring WorkplaceIt’s no secret that a friendly & positive work environment is crucial for well-being and a happy sense of belonging. Regular team building activities & lunches, a Halloween celebration, and an annual summer picnic are some of the many events organized to promote a passionate, creative & diverse company culture., Work-Life BalanceWe believe that a healthy work-life balance is the key to success, which is why your quality of life is our first priority. Recharge your batteries with paid vacation time & floater days. Enjoy our summer hours (half-day Fridays), and get to leave an hour early on Fridays the rest of the year. You even have the option of taking a leave of absence if you ever need to. We make your life simpler by offering free parking, discounted dry cleaning pick-up and seasonal tire change services at our head office., RecognitionHard work & dedication never goes unnoticed. Every employee enjoys a 50% off discount card valid on all Laura & Melanie Lyne styles. Benefit from our employee referral program, offering a significant monetary reward for the right candidate. Every month, a sizable gift card is awarded to an employee nominated by their peers–a person who has shown an admirable display of teamwork. We also offer a gift to celebrate employees who reach an important career milestone., Health & Well-BeingWe encourage you to take care of yourself–both mentally & physically–because when you feel well, you do well. We offer group insurance for your medical & dental needs; RRSP contributions so you can plan for the future; paid sick days for when you’re feeling under the weather; and a discounted gym membership at Goodlife Fitness (Énergie Cardio) to maintain a healthy body & mind.,