Marketing Data Analyst

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About Us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we are Canada’s largest accredited independent post-secondary education group. Yet, for us, this is just the opening act of our transformative journey!

Location

Primacorp Head Office, New Westminster, BC

Type

Full‑Time, On‑Site (Monday–Friday, start time between 8 : 00–9 : 00 AM)

Compensation

$60,000 – $65,000 annually, plus comprehensive benefits

Start Date

November 3, 2025

Term

1‑Year Maternity Leave Coverage

About The Role

The Marketing and Data Analyst is responsible for combining analytical skills with marketing expertise to drive data‑informed decision‑making and enhance marketing strategies. Reporting to the Marketing Manager, this role involves gathering, analysing, and interpreting data to support campaigns, assess performance, and identify opportunities for growth. The successful candidate will provide actionable insights to optimise campaigns, customer acquisition, and engagement.

Key Responsibilities

• Marketing Strategy and Analysis : Analyse marketing data to measure campaign effectiveness, customer behaviour, and other KPIs. Identify trends, opportunities, and areas for improvement across marketing initiatives. Provide actionable insights to enhance marketing strategies.
• Campaign Performance Monitoring and Optimisation : Track and report on campaign performance across digital, social, and email channels. Collaborate with marketing teams to adjust strategies in real time based on insights. Leverage analytics tools (Google Analytics, social media insights, etc.) to measure and report outcomes.
• Data Collection and Reporting : Collect, clean, and manage data from online platforms, CRM systems, and surveys. Generate regular reports summarising marketing metrics and trends. Provide data‑driven recommendations to guide future initiatives and investments.
• Market Research : Conduct research to understand customer needs, preferences, and behaviour. Analyse competitor activities and industry trends to support positioning strategies. Organise and present findings to inform product and market decisions.
• Collaboration and Support : Partner with content, design, and product teams to align creative efforts with insights. Assist in campaign development with data‑backed recommendations. Contribute to persona development and segmentation strategies.
• Tools and Technology Management : Utilise marketing automation tools, CRM systems, and analytics platforms effectively. Maintain data integrity across platforms with accuracy and consistency. Recommend new tools or technologies to improve analytics and performance.
• Additional Duties : Stay current with marketing and analytics trends to apply best practices. Perform other duties as required to support business objectives.

Education & Experience

Skills & Abilities

Application

Don’t hold back!—apply today, even if you do not tick every skill listed. We cherish diverse skill sets, knowing your unique experiences and perspectives enrich our dynamic team.

We are proudly Canadian — rooted in our diverse communities, guided by our values, and committed to growing together from coast to coast.

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