Director of Sales & Marketing

Job Description

Job Description

Company Description

A rare opportunity has arisen for a dynamic sales leader to join Rimrock Banff, Emblems Collection, as Director of Sales & Marketing .

At the Rimrock, we create more than luxury experiences, we create moments that move people. Guided by Wellness, Adventure, and Culture, our Heartisans live and work in one of the most inspiring places on earth, delivering hospitality with purpose and heart. Here, every day brings connection, growth, and unforgettable memories, on and off the clock.

Live boldly. Work with heart. Stay moved.

Job Description

Reporting to the General Manager, the Director of Sales & Marketing is a visionary and a driver, responsible for leading revenue strategy, shaping the resort’s evolving market positioning, and playing a pivotal role in the Rimrock Banff’s rebranding journey. This isn’t just about selling rooms, it’s about redefining how the world experiences our resort as we transform into a lifestyle luxury destination in the Canadian Rockies.

As a key architect of this evolution, you will guide the narrative, influence perception, and ensure our repositioning translates into measurable business results. This role requires a confident, fast-moving leader who combines strategic foresight with bold execution. Persuasive, innovative, and results-focused, you thrive on building strong partnerships, inspiring high-performing teams, and seizing opportunities to expand market share while bringing our new brand identity to life.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and execute sales and marketing strategies that maximize revenue across all segments.
• Forecast, analyze, and act on market trends, ensuring proactive responses to competitive landscapes.
• Drive performance across rooms, catering, and ancillary revenue streams with a focus on profitability.

Team & Stakeholder Leadership

Brand Positioning & Market Presence

Guest-Centric & Results-Driven

Qualifications

What You Bring

Bonus if You Bring

Who You Are

You are a connector, a strategist, and a natural competitor. You thrive in high-stakes environments where decisions move quickly and results matter. Your leadership style is bold and persuasive, you bring people with you through influence, energy, and vision.

You are as comfortable in the boardroom as you are on the floor with your team. You see the big picture but never lose sight of the details that drive revenue. You know that sales is not just about numbers, it’s about relationships, storytelling, and building trust.

Lead with vision. Drive with purpose. Stay moved.

Physical Demands

The role of Director of Sales & Marketing is primarily office-based, with frequent movement throughout the resort and occasional travel to represent Rimrock Banff at regional, national, and international events. The position requires :

Visa Requirements : Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Additional Information

Job Perks & Benefits :

Apply Today : Whether you're just starting your journey or seeking your next adventure, we’d love to hear from you. Explore current opportunities and discover what it means to be a Heartisan at .

We’re committed to providing an inclusive and accessible recruitment experience. If you require any accommodations during the application or interview process, please reach out, confidentially, at , and we’ll work with you to ensure your needs are met.

At Rimrock Banff, we believe that diversity makes us stronger, and inclusion moves us forward.

Our team is made up of individuals from across the globe, each bringing their own culture, perspective, and story. In a place as naturally diverse as Banff National Park, it’s only fitting that our workplace reflects the same richness.

Whether you're on shift or in staff housing, we want every Heartisan to feel seen, valued, and free to be fully themselves, regardless of race, culture, gender identity, religion, abilities, sexual orientation, or age.

Inclusion isn't a box we check, it’s a value we live. And while we're proud of our progress, we know there's always more to learn, more ways to grow, and more voices to elevate.

Together, we build a workplace where belonging isn’t just possible, it’s expected.

Be you. Be bold. Stay moved.