B2B Marketing & Lead Generation Specialist

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Position: B2B Marketing & Lead Generation Specialist

Location: On-Site | Richmond Hill, ON

Type: Full-Time | Salary + Benefits + Paid Time Off

Reports To: Marketing Lead, B2B/ISP Strategy

Position Overview

We’re looking for a highly motivated B2B Marketing & Lead Generation Specialist to drive qualified leads and support campaign execution across key verticals, including Healthcare, Hospitality, Multi-Dwelling Units (MDU), and Franchise businesses. This is a full-time, on-site role based in Richmond Hill, ON, reporting directly to the Marketing Lead for B2B/ISP Strategy.Key Responsibilities:

• Identify and build targeted lead lists by vertical, aligned to Ideal Customer Profiles (ICPs) using tools such as ZoomInfo and LinkedIn Sales Navigator
• Create and execute multi-channel outreach campaigns (email, phone, LinkedIn, and event follow-ups) to generate Marketing Qualified Leads (MQLs)
• Collaborate with the Marketing Lead to support campaign planning and manage lead funnel tracking (e.g., demo kits, webinar registrations, NFR campaigns)Track and analyze campaign performance, providing data-backed insights to refine messaging, outreach tactics, and vertical-specific strategies
• Support trade shows and industry events, including lead capture and handoff processes to ensure seamless transition to Sales
• Enrich and validate lead data by researching directories, associations, and digital engagement signals
• Stay current on industry trends and events within priority verticals to identify new opportunities and partnerships
• Travel may be required within the province or interprovincially for trade shows, events, or sales support
  
  

Qualifications

• Minimum 5 years of experience in B2B marketing, lead generation, or vertical-specific sales enablement
• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience with CRM platforms and list-building tools (e.g., HubSpot, Salesforce, ZoomInfo, LinkedIn Sales Navigator)
• Strong communication skills — written, verbal, and interpersonal
• Data-driven approach with a strong grasp of lead scoring, conversion metrics, and performance reporting
• Experience working with channel or partner marketing teams is a strong asset
• Familiarity with the Canadian telecom or technology landscape is a plus
• Must be legally eligible to work in Canada
  
  

#b2bsales

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitality

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