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Digital Marketing Manager

Digital Marketing Manager

TacofinoVancouver, BC, Canada
6 days ago
Salary
CA$65,000.00–CA$75,000.00 yearly
Job type
  • Full-time
Job description

Do you have a talent for crafting compelling stories and a vision for driving brand growth?

Tacofino, rooted in bold flavours, the West Coast and community connection, is searching for a Digital Marketing Manager to help us share our journey and define our next chapter. This is your chance to elevate a beloved BC brand, connect with a passionate audience, and lead the way in building a digital presence that reflects our vibrant personality and inspires our future growth.

Salary Range : $65,000-$75,000

Our Values

  • Creative quality food - We create original, quality offerings with unique flavours.
  • Community - We partner with our communities to support impactful positive change.
  • Inspired hospitality - We want to provide memorable experiences that cannot be found anywhere else.
  • Our Team - We achieve our goals by embracing people for their individuality and supporting their personal and professional growth.
  • Environment - We strive to make positive sustainable decisions whenever possible.

What we offer

  • Work / Life balance
  • Values-oriented and positive workplace environment.
  • Eligibility for extended health and dental benefits.
  • Eligibility for Maternity and Parental leave top-up plan.
  • Employee and Family Assistance Program that provides you and your immediate family. with free and confidential support in life, including access to professional counselling.
  • Opportunities for continued learning and growth.
  • You are :

  • A visually creative individual who has great attention to detail and design.
  • Up-to-date on social media trends and pop culture.
  • Someone that thrives in a collaborative, results-driven environment.
  • Passionate about food, hospitality, and community connection.
  • You will be : Management

  • Overseeing Tacofino’s social media content and strategy on Instagram, Facebook, TikTok, Twitter, , Mailchimp and other platforms.
  • Collaborating with the Marketing department and location leadership in bringing creative, on-brand concepts and stories to life
  • Developing and managing partnerships with influencers, affiliates, and other third-party partners to increase brand exposure and drive sales.
  • Creating digital ad campaigns that are tailored to specific demographics, which includes : developing ad creative, targeting strategies, and bidding strategies to ensure that ads reach the right audience and achieve the desired results.
  • Research

  • Conducting market research to identify customer needs and preferences; staying up-to-date with industry trends and best practices.
  • Actively testing and analyzing social media initiatives, channels, and features to maximize performance and ensure KPIs are met.
  • Measurement

  • Reporting on Tacofino’s digital performance through tracking key metrics such as impressions, engagement, clicks, conversions, ROI, and providing insights and recommendations for improvement.
  • You have :

  • A minimum of 3 years experience in a marketing or digital marketing role.
  • Highly proficient in multiple digital platforms including Instagram, , TikTok, Mailchimp, Facebook, and Google.
  • Proficiency in Meta Business Suite, TikTok Ads Manager and Google Ads.
  • Previous experience in social media software, such as Hootsuite or Sprout.
  • Proficiency in photo and video editing software.
  • Proven copywriting and editing skills.
  • We are proud of our supportive and positive workplace culture. If you are looking to grow with a local brand and be a part of a team made up of great and talented people, then we invite you to apply by submitting a cover letter and resume.

    Tacofino is an equal-opportunity employer and welcomes all qualified applicants to apply.