Media & Entertainment Digital MarketerAutodesk, Inc. • Montreal (administrative region), QC, CA
Media & Entertainment Digital Marketer
Autodesk, Inc. • Montreal (administrative region), QC, CA
11 days ago
Job type
- Full-time
Job descriptionExpérience dans l'utilisation d'outils d'IA pour optimiser le contenu et l'automatisation des flux de travail, et démontrer le retour sur investissement mesurable de ces outils Solide compréhension des stratégies AIO et SEO pour générer une notoriété organique qui trouve un écho auprès de notre public d'étudiants créateurs et favorise l'adoption Plus de 5 ans d'expérience dans le marketing numérique, le marketing de croissance ou le marketing de performance et de consommation Succès avéré dans l'augmentation de l'adoption des produits et des utilisateurs actifs mensuels grâce à des stratégies d'acquisition numérique multicanal Expertise pratique en matière de croissance sociale organique, de développement de contenu, de SEO, d'AIO, de médias payants, d'automatisation des e-mails / du web et d'outils CRM Expérience dans l'utilisation de plateformes appréciées par les communautés d'étudiants et de créateurs (par exemple, TikTok, YouTube, Instagram, Reddit) pour renforcer la notoriété et accélérer l'adoption numérique Capacité avérée à gérer des agences et des partenaires internes afin de fournir des résultats de haute qualité et à grande vitesse Maîtrise des outils de marketing IA (invites, création de contenu, segmentation, modélisation de mots-clés, automatisation) et capacité à démontrer la valeur / le retour sur investissement Solides compétences analytiques, avec une expérience dans l'utilisation de tableaux de bord pour optimiser les performances en fonction des indicateurs clés de performance Capacité à s'épanouir dans un environnement en évolution rapide, en trouvant le juste équilibre entre l'expérimentation, l'urgence et l'impact commercial Excellentes compétences en communication, en résolution créative de problèmes et en gestion de projets Une expérience dans l'utilisation d'Airtable, Canva, Contentful et Pendo est un atout Expérience en marketing auprès d'étudiants universitaires, en particulier dans les domaines des technologies éducatives, de la consommation ou du SaaS Expérience dans le marketing des médias et du divertissement, le marketing de l'économie des créateurs ou la création de contenu numérique Compréhension des comportements des créateurs de la génération Z, de la dynamique des influenceurs et de la narration basée sur l'IA Un portfolio de travaux numériques démontrant des stratégies d'adoption innovantes et des résultats de croissance mesurables Une passion pour la création de nouveautés : Flow Studio est en phase de forte croissance, et vous êtes motivé par les cycles d'apprentissage rapides et l'expérimentation Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student / educator adoption and monthly active users. Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights. Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage. Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs Align plans with key program milestones, integrate feedback loops from student ambassador focus groups Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email / web automation, and CRM tools Experience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoption Demonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity output Proficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value / ROI Strong analytical skills, with experience using dashboards to optimize based on KPI performance Ability to thrive in a fast-pace environment, balancing experimentation with urgency and business impact Excellent communication, creative problem-solving, and project management skills Experience using Airtable, Canva, Contentful, Pendo a plus Experience marketing to university students, especially in education technology, consumer, or SaaS Experience in media and entertainment marketing, creator economy marketing, or digital content creation Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling A portfolio of digital work that demonstrates innovative adoption strategies and measurable growth outcomes A passion for building something new—Flow Studio is in a high-growth phase, and you are energized by fast learning cycles and experimentationSalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l'expérience et la situation géographique du candidat et peuvent dépasser cette fourchette. En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d'actions et un ensemble complet d'avantages sociaux.
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Marketer • Montreal (administrative region), QC, CA
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