Senior Manager, Brand and Product Storytelling

The Leadership AgencyOntario, Canada

5 days ago

Job type

Full-time

Job description

Senior Manager, Brand & Product Storytelling

We’re seeking a dynamic, client-facing leader to drive brand strategy, creative execution, social media, and PR for our client, Juniper. As Senior Manager, Brand & Product Storytelling , you’ll lead the brand and design teams, crafting innovative go-to-market strategies that make a lasting impact.

This role requires a strong communicator who can confidently engage with creators, media, and stakeholders to amplify Juniper’s presence in the creator economy. You'll be the face of our brand strategy, ensuring our products and services resonate with both creator partners and the public.

You should be deeply tuned into news, culture, and social trends—able to react quickly and capitalize on timely opportunities to elevate Juniper’s creators.

About Juniper

Juniper is a crowdfunding and merchandise platform for independent creators. We don’t just run the funding platform (like Kickstarter), we also create the actual products, launch on creator-branded storefronts, and ship to customers! Juniper has enabled creators to crowdfund specialized products like board games and lava lamps, and fund passion projects like animated shows and charitable initiatives. Since 2016, we’ve created and launched over 2,500 unique physical products and generated over $200M in revenue for creators. Click here to view some of our products and storefronts !

Areas You’ll Own

Brand Leadership & Creative Execution

Develop and oversee the brand positioning, visual identity, and messaging across all our creators.
Lead a team of Brand Strategists and Designers to deliver world-class storytelling and compelling brand experiences.
Ensure brand consistency across product launches, marketing campaigns, and external communications.

Go-To-Market & Product Launches

Craft strategic, innovative GTM plans that drive engagement and conversion for creator-led products.

Work closely with creators and partners to understand their audiences and develop customized brand strategies.

Present Juniper’s creative vision to clients, media, and stakeholders to elevate our public-facing brand.

Client-Facing Communication & Public Relations

Serve as a trusted brand ambassador, representing Juniper in client meetings, media opportunities, and industry events.

Develop compelling press materials, brand stories, and media outreach strategies to expand Juniper’s public presence.

Build relationships with creators, journalists, influencers, and industry stakeholders to amplify brand visibility.

Social Media Strategy & Digital Growth

Oversee Juniper’s social media presence, ensuring engagement, brand storytelling, and alignment with PR efforts.

Collaborate with content and marketing teams to develop viral campaigns, creator spotlights, and brand initiatives.

Monitor industry trends and audience insights to optimize our brand voice and social strategy.

Qualifications

5+ years of experience in brand strategy, creative marketing, PR, or a related field, ideally in a client-facing or media-facing role.

Exceptional presentation and communication skills—comfortable speaking to creators, media, and stakeholders.

A strong understanding of storytelling, audience engagement, and social media trends.

Proven ability to develop brand narratives, media pitches, and go-to-market strategies that resonate.

Experience leading cross-functional teams and driving alignment between creative, marketing, and business objectives.

Passion for the creator economy, digital culture, and innovative brand storytelling.

Agency experience—particularly from a PR or creative agency—is a big plus.

What we Offer

Competitive Compensation + Benefits – Includes paid time off and a company-wide paid shutdown during the December holiday season.

Remote-First Work Environment – Juniper has offices in Toronto and Vancouver. However, we let employees choose what work setting works best for them.

Flexible Work Schedule – We accommodate flexible hours, as long as you are delivering results and maintaining a seamless workflow with your team and cross-functional stakeholders.

Annual Allowance – Invest in your wellness, education, home office setup, and more.

Juniper is an equal opportunity employer. If you are in need of an accommodation as part of the interview process, please let us know when you apply.

We know that experience comes in many different forms. If you do not meet all the specified qualifications but feel you're a great fit for this role based on your skills, interests, and vision, let us know why.

Please note that only candidates who are selected for an interview will be contacted directly. Thank you for your interest!

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Senior Product Manager • Ontario, Canada