Performance Strategist - Meta Ads (1769503904-T1-CA-S1) Remote Canada

Job Type : Full-time, long-term contractor

Workplace :  Remote

Schedule :  Full-time, aligned with U.S. business hours (Pacific Time Zone)

Compensation :  $3,000 USD

Join a high-growth beauty brand as Creative Strategist, Paid Media, where you'll own and scale performance creative across paid social and video channels. This mid-senior level role sits at the intersection of psychology, storytelling, and data within the consumer goods industry. You'll be responsible for building systems, not just ads, and turning insights into repeatable creative winners. Working closely with media buyers, editors, designers, and growth leaders, you'll develop, test, and scale creative that drives profitable growth. The position offers real ownership and impact while building a best-in-class performance creative engine.

Pearl West is a fast-growing beauty company portfolio focused on building best-in-class performance creative engines that drive profitable growth.

This opportunity offers real ownership, real impact, and the chance to build a best-in-class performance creative engine inside a fast-growing beauty company. You'll have the autonomy to create systems and frameworks that turn insights into repeatable creative winners across multiple channels.

• Own creative strategy for paid acquisition across Meta, TikTok, YouTube, and emerging channels to drive profitable growth
• Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and performance data
• Build and maintain creative testing roadmaps that identify what to test, why it matters, and how winners scale
• Translate performance insights into actionable creative direction by analyzing CPA, CTR, hook rate, and hold rate metrics
• Establish internal creative systems including briefs, naming conventions, testing frameworks, and documentation to support scalable growth

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Benefits