Content Producer

Baseline is an ‘Operating System’ for private Lenders in the US who make real‑estate secured loans, primarily for real‑estate investors (i.e. house flippers, landlords, or developers). Our platform helps lenders originate and service loans, manage borrowers and investors, streamline business processes and create technology‑enabled workflows that allow them to expand their businesses and improve profitability.

Baseline was founded in 2022 and raised a $2.2m CAD seed round in May 2024. We experienced 300%+ revenue growth in 2025 and are tracking for similar growth in 2026. We have a market‑leading product in our category and have ambitions to become the dominant software in the entire private lending industry.

We’re now hiring a Content Producer to elevate and scale our presence across platforms. This is a full‑time, in‑person role based in Toronto .

ROLE OVERVIEW

As a Content Producer , you’ll be responsible for owning Baseline’s video and multimedia content pipeline from end to end. This includes planning, storyboarding, filming, directing, lighting, audio, editing, and delivering high‑quality content across social media, web, paid campaigns, email, and events.

You will work closely with Marketing, Product Marketing, Customer Success, and Leadership to turn ideas into compelling visual content. You should be highly creative, technically advanced, resourceful, and comfortable operating as a one‑person production team.

This is a hands‑on role with a significant impact on Baseline’s brand and demand generation engine.

WHO YOU ARE

You’re a storyteller, strategist, and community builder rolled into one. You understand how to use social media not just for likes and impressions, but to generate meaningful engagement and brand authority. You thrive on crafting content that resonates with audiences, turning industry insights into shareable stories, and driving conversations that build community. You’re analytical enough to track performance and creative enough to keep experimenting with new formats, platforms, and trends.

KEY RESPONSIBILITIES

• Collaborate with marketing leadership to develop Baseline’s video content strategy.
• Translate product, brand, and campaign goals into visual storytelling concepts.
• Maintain a content calendar aligned with major product releases, events, and industry trends.

Video Production

Post Production & Editing

Content Management & Distribution

Cross‑Functional Collaboration

REQUIRED SKILLS & EXPERIENCE

WHAT'S IN IT FOR YOU

INTERESTED IN APPLYING?

Choose option 1, 2, or both!

Applicants who take either step are guaranteed a full review by the hiring manager. Most candidates will not do this so don’t be discouraged by the large applicant count.

The starting annual salary for this role is fixed at $75,000, with an opportunity to exceed market benchmarks over time based on your contributions. This is a full‑time in‑office position, with 5 days a week required at our building located at 507 King Street East, Toronto.

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