Digital Marketing Specialist

Steve Madden Canada is on the hunt for a Digital Marketing Specialist to elevate our eCommerce game and ignite growth across all major paid platforms. In this fast-paced role, you'll be the engine behind our online success — creating high-performing campaigns, turning insights into action, and helping shape the future of our digital presence.

If you’re a data-driven thinker who loves testing new ideas, analyzing results, and making bold moves, this could be your perfect fit.

Key Responsibilities :

• Work closely with our agency partners to execute next-level digital campaigns.
• Collaborate with the Director of eCommerce to align on strategy, creative direction, and performance targets.
• Manage and optimize paid media across Meta, Google Ads, YouTube, TikTok, and emerging platforms.
• Track performance with GA4, Shopify analytics, Looker Studio, and other reporting tools — and turn insights into action.
• Develop and lead A / B testing strategies across creative, audiences, landing pages, and offers.
• Provide regular reporting and actionable insights to drive ROAS, lower CAC, and boost LTV.
• Partner with the internal Product, Brand, and Creative teams to launch cohesive, high-impact campaigns.
• Stay ahead of platform updates, digital trends, privacy shifts, and the competitive landscape to keep us ahead of the curve.
• Contribute ideas to promotional calendars, product launches, and online merchandising moments.

Qualifications :

If you’re ready to make to make an impact, push boundaries, and grow your digital career with one of the most iconic names in fashion, we want to hear from you!

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