Eastern Canada Regional Business Development Manager - Commercial

Job Summary :

The purpose of the Eastern Canada Regional Business Development Manager is to maximize sustainable sales volume within a given profitability framework for their assigned geography and for key accounts / distributor groups in their sales pipeline. This role will cultivate, develop, and maintain new and existing business through various channels while ensuring delivery of the business objectives. The Regional Business Development Manager is also focused on building lasting relationships with internal and external clients while representing Wakefield in a professional manner.

Key Accountabilities :

• Develop and maintain a comprehensive business plan for customers including objectives and plans for the most important accounts.
• Cultivate, develop and maintain new and existing business through various channels in the region. Maintain an updated sales pipeline of “Suspects” and status and action plan for “Prospects”.
• Maximize sales and profit for assigned regional key accounts / distributor groups as well as prospect new key account / distributor group business through various channels. Work with Regional Sales Managers and Marketing to identify the key accounts / distributor groups to target and pursue. Partner with marketing and leadership as needed to develop and deliver compelling customer presentations, and / or unique offerings as appropriate to individual key account pursuit, ensuring alignment to Wakefield’s strategic objectives. Maintain ongoing partnership with Supply Chain to ensure clear plan for ability to deliver against sales commitments during proposal development. Ensure consistent framework of legal contracts supporting general product offering, and accountable for engaging appropriate Wakefield decision-makers to adapt for unique circumstances as required. As the Commercial / Industrial specialist within the region, provide Territory Sales Managers with support on lead generation, sales calls and distributor management, ensuring a coordinated selling approach. Account management responsibility for key accounts / dealer groups ensuring excellence in partnering and servicing these accounts, including responsibility for key account performance, problem-resolution, and working collaboratively with Wakefield resources across the business to ensure a premium customer experience.
• Execute the organization’s sales process, including utilizing Wakefield’s CRM platform to record sales activity and gather account specific information.
• Build strong relationships with our customers and communicate and follow-up in a timely manner, ensuring that any customer inquiries or problems are addressed and resolved. Conduct training sessions as required and share product updates with customers, along with new programs or initiatives. Participate or attend any promotions, trade shows or celebrations the client hosts (i.e. Grand openings, Customer Appreciation). Represent Wakefield at Trade Shows and Industry events as required.
• Maintain an awareness of market trends and opportunities that are aligned with the overall business objectives and goals of Wakefield.
• Attend all product knowledge training sessions.
• Special projects and participation as required.

Key Competencies :

Direct Managerial / Supervisory Responsibility :

Education / Experience :

Working Conditions :