advertising manager

Education

• Bachelor's degree

Work setting

• Business
• Industrial
• Private company, corporation or industry

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Supervise office and volunteer staff
• Gather, research and prepare communications material

Supervision

• 1 to 2 people

Computer and technology knowledge

• Adobe Illustrator
• Adobe Photoshop
• InDesign
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Database software
• Mac OS
• MS Windows
• Adobe Suite
• Figma
• Google Drive
• MS Office
• WordPress

Area of specialization

• Audio / audio-visual
• Interactive / new media
• Advertising
• Communications
• E-commerce
• Marketing
• Media relations
• Public relations
• Digital media

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner

Experience

• 3 years to less than 5 years

Other benefits

• Parking available