Senior Digital Marketing Manager

Diva International Inc.

• (“DIVA”) is looking for a Senior Digital Marketing Manager, who will be leading the creation, optimization, and distribution of content that drives awareness, engagement, and conversion across DIVA’s digital ecosystem.

This role ensures every campaign, story, and piece of creative connects DIVA’s brand purpose to measurable business growth.

The role will lead the digital marketing funnel strategy end-to-end — collaborating with eCommerce and Performance Marketing to ensure content not only inspires but converts.

The role allows for remote work in Ontario, Canada only .

Travel may be required on occasion.

Must be legally eligible for employment and reside in Ontario, Canada.

About Us: Since 2003, DIVA has introduced and onboarded millions of people as they keenly—or—anxiously—discovered reusable period care.

Founded by mother-daughter duo Francine Chambers and Carinne Chambers-Saini, DIVA revolutionized the “feminine hygiene” industry and created the mass market adoption of sustainable period care alternatives.

Today, the DIVA brand is synonymous with the menstrual care category, driving change and bringing sustainability to the forefront of new period care innovation.

We are DIVA.

Your conscious cycle care partner.

Founded in 2002, DIVA disrupted the cycle care industry with the DivaCup®, offering a reusable, comfortable, and innovative alternative to disposable menstrual products.

As a pioneer in menstrual health and equity, DIVA has spent over two decades challenging taboos, advocating for education, and driving social impact initiatives that improve accessibility to period care worldwide.

DIVA’s commitment to conscious wellness extends beyond menstrual care.

Guided by science-backed formulations and human-first innovation, DIVA continues to develop vegan, cruelty-free, and premium crafted products that empower individuals to feel informed, confident, and cared for—without stigma.

Responsibilities: Digital Funnel & Growth Strategy Lead the digital marketing funnel strategy and oversee end-to-end execution across brand awareness, engagement, and conversion.

Develop integrated digital strategies across PR, social, influencer, content, and email/SMS touchpoints that align to brand and business objectives.

Brief agency partners on audience targeting, creative direction, and campaign goals to ensure alignment with DIVA’s brand positioning and growth priorities.

Collaborate with Performance Marketing to ensure paid and owned channels complement brand storytelling and drive measurable ROI.

Monitor and manage key digital KPIs including traffic, engagement, conversion, CAC, ROAS, and LTV in partnership with eCommerce.

Content Strategy & Creation Plan and manage the integrated content calendar across digital platforms, aligning with product launches, brand campaigns, and cultural moments.

Develop high-performing educational, lifestyle, and purpose-driven content that strengthens DIVA’s leadership in menstrual, pelvic, and intimate wellness.

Collaborate with internal designers, copywriters, and external creators to deliver impactful multimedia assets (video, UGC, blogs, social, and landing pages).

Ensure all content meets DIVA’s brand voice, regulatory requirements, and B-Corp standards, maintaining a tone that is inclusive, empowering, and science-backed.

Social Media & Community Engagement Own the strategy and execution of DIVA’s social media presence across all platforms (Instagram, TikTok, Pinterest, YouTube, LinkedIn).

Identify emerging trends and creator partnerships that expand DIVA’s reach and relevance across consumer segments.

Build and nurture brand advocacy through authentic storytelling, influencer programs, and social activations.

Collaborate with CRM and eCommerce to ensure social storytelling supports campaign objectives and customer lifecycle engagement.

Performance, Insights & Optimization Partner with the Performance Marketing Manager to align creative and content testing roadmaps.

Track and analyze digital content performance, translating insights into actionable recommendations for creative, messaging, and channel mix.

Report on key engagement and conversion metrics, ensuring leadership visibility into content ROI and digital impact.

Continuously refine content strategy based on audience behavior, competitive benchmarking, and platform evolution.

Cross-Functional Collaboration Collaborate with Brand Marketing, eCommerce teams to ensure unified storytelling across all digital touchpoints.

Work with Innovation and Product Development to translate product benefits and ingredient stories into engaging consumer education.

Partner with the Impact and PR teams to amplify DIVA’s commitments and purpose-driven initiatives through shareable content and campaigns.

Support Retail Marketing and Sales teams with digital assets that extend campaign reach across omnichannel placements.

Other Work in accordance with DIVA International Inc.’s ISO 13485 Quality Management System and Quality Policy.

Qualifications: 4–6 years of experience in digital marketing, content, or growth roles, ideally within CPG, beauty, or wellness industries.

Proven ability to execute full-funnel digital strategies across owned and earned channels, in collaboration with performance marketing partners.

Strong background in content strategy, creation, and execution , including influencer programs, UGC, video, and social storytelling.

Experience managing social media channels ( Instagram, TikTok, Pinterest, YouTube, LinkedIn) and optimizing content for engagement and reach.

Working knowledge of email/SMS marketing and CRM tools to support audience engagement and conversion.

Proficient in analytics and reporting tools (Google Analytics, Meta Insights, Klaviyo, Looker Studio, etc.) to measure performance and inform strategy.

Solid understanding of digital KPIs include engagement, traffic, conversion, CAC, and ROAS, with ability to interpret and apply insights.

Demonstrated ability to collaborate cross-functionally with Brand, eCommerce, and Performance Marketing teams to ensure cohesive storytelling.

Skilled in briefing and managing agency or creator partners to deliver aligned, high-quality content.

Excellent communication, organization, and problem-solving skills with a proactive, collaborative mindset.

About Our Hiring Process: Does this sound like great fit for you? We would love to hear from you.

• You can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity.

We know that you are selecting us as an employer just as much as we are inviting you to join our team.

We will provide a series of opportunities for us to connect and for you to meet various members of our team.

Please ask us questions and let us know how we can support you throughout our hiring process.

Why work at Diva International?

People are the heart and soul of DIVA, sharing our passion to make a meaningful difference in the world.

• We empower our employees to shatter societal norms and status quo, raise our standards, so we can grow together and make a great company even better.

At DIVA, we strive to be a welcoming and safe space for everyone, regardless of their race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity, physical ability, or any other protected grounds.

• We welcome employees and candidates from these underrepresented groups to help make this vision a reality.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

Please e-mail at accessibility@divacup.com if you require accommodation.

Information related to accommodation requirements will be addressed confidentially.

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