The Crump Group Inc. is a family-owned and operated leader pet treat manufacturer located in Mississauga, Ontario. Since 2006, we have launched and developed Caledon Farms, Crumps’ Naturals, and Dog Delights, premium natural pet treat brands with distribution throughout Canada and the United States. We’ve outgrown our family garage but our values remain the same!
Job Overview - As the Brand Manager you will be responsible for developing brand strategies, promoting brand growth and expansion, implementing your brand plans, and driving volume and profitability. You will get to define innovation plans, marketing communications, and owned channel experiences for a portfolio of growing brands. We are seeking a dynamic, results oriented Brand Manager to help support category growth reporting directly into the Marketing Director.
This is an exciting opportunity to :
- Work in a category that is consistently growing
- Target consumers that LOVE their pets
- Drive growth for all of North America
- Impact both retailer and eCommerce brand experiences
- Lead a growing budget and roster of agency partners
Role and Responsibilities :
Creating and driving the innovation pipeline for a portfolio of on-trend brands uncovering white space opportunities and supporting portfolio growthLeading marketing and advertising campaigns, that leverage smart consumer insights, and creating a compelling brand narrativeMeasuring and reporting on success of marketing campaignsIdentifying how our brands are currently positioned in the market & where to take it nextDeveloping Brand Marketing plans thru to executionDriving profitability by analyzing the Brand’s Profit & Loss (P&L)Anticipating consumer trends and keeping the Brand up to dateDeveloping plans for U.S. regional grocery excellenceRecipe for Success :
Bachelor's degree in Marketing, Business, or related field3-5 years of experience in CPG brand management, brand marketing, or marketing management within North American market is strongly preferredProven ability to work cross-functionallyExperience managing a brand across multiple marketsExperience managing agencies and developing digital campaignsCreative thinker and problem solver that is self-motivatedStrong communication and presentation skillsProject management experience, with a solid understanding of project management principles and techniquesStrategic thinker able to identify long-term opportunities and trendsA Few Extra Ingredients :
Possesses a sense of urgency; self-motivated and detail-mindedExceptional time management and organizational skillsCreative Mindset- Insightful thinking as well as an aptitude for creative, out of the box thinking to develop compelling messaging and product campaignsTrend Savviness- proficient in conducting category growth and analyzing consumer trends to inform brand strategyProficient in using data to measure and evaluated brand performance and making data-driven decisionsAbility to work under pressure and manage multiple teams at once to meet deadlinesLoves pets!Why join The Crump Group?
100% Employer Paid BenefitsEmployee Assistance ProgramPerkopolis Discount ProgramTuition Reimbursement ProgramCareer Advancement OpportunitiesEmployee Referral Bonus ProgramFree Onsite ParkingCasual Dress CodeSocial Club CommitteeAnonymous Employee Engagement SurveysSafety Shoe ReimbursementDog-Friendly OfficeThe Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump’s Group of your requirements.
