Job Description
Posted Friday, December 19, 2025 at 5 : 00 AM
At East Penn Canada , our people are the heart of our company. We put our employees and our clients first to build solid relationships with intention. We offer a vast range of diverse and rewarding career opportunities. We invite you to become part of an organization that has challenging opportunities, rewarding career paths, organization values, and a charismatic team.
Join our dedicated team of leading experts in the battery industry.
We are dedicated to recognizing our employees by offering :
- Great Pay including shift allowance, where applicable
- Profit Sharing & Deferred Profit Sharing (retirement) program
- Excellent company paid benefit program
- Learning & development opportunities, including tuition reimbursement
- Opportunities for advancement
Sales Representative - Industrial is responsible for driving new sales, revenue, and growth of business within their assigned territory by proactively pursuing new customers and business opportunities. The Sales Representative will also maximize sales opportunities within a portfolio of existing customers.
Duties & Responsibilities
Actively pursue the development of new business by identifying and calling on prospective customers over the phone, electronically, and in-person to initiate and build business relationshipsPresent East Penn Canada products, warranties, and technical service capabilities as part of a highly tailored customer solution, using proven sales techniques and strategiesWork with Sales Management and Key Account Representatives to establish territory goals and develop customer target lists, using information from trade publications, social media, business directories, and other sourcesDevelop rapport and build solid business relationships with prospective client base, with the end-goal of gaining commitment to purchase East Penn products and servicesMaintain an up-to-date and active pipeline of new business prospects, managed through Salesforce CRM softwareProvide white-glove service to existing key and national accounts located within the assigned territoryEstablish and maintain solid partnering relationships with local site management; consistently providing a trusted advisor perspectiveCommunicate all sales and advertising programs to dealers, existing client base, and sales prospectsAssist with coordinating new product delivery and setup for all customer orders, and reliably report on lead times throughout the sales cycleMust be fully bilingual (French / English)Post-secondary education in a business, sales, marketing, or similar program5 to 7 years of experience in progressive direct business-to-business (B2B) outside salesStrong customer focus with the ability to coach others for exceptional customer service orientationAbility to build long-term relationships and credibility with external customers, as well as internal support functions (e.g., sales coordinators, service technicians, logistics)Ability to think outside the box to creatively and effectively identify, troubleshoot, and resolve issues in a timely mannerExceptional verbal and written communication skills with the ability to deliver effective presentationsAbility to handle objections by clarifying, emphasizing value proposition, and working through differences towards a win-win solutionProven ability to manage projects and prioritize tasks to consistently meet tight deadlinesExcellent organizational skills and multi-tasking abilityProactive and goal-focused, with a passion for delivering outcomes that exceed expectationsStrong computer skills with experience using CRM software (Salesforce experience an asset), MS Office tools such as Word, Excel, and PowerPoint, and other related tech toolsKnowledge of industrial battery applications or sales experience relating to industrial, telecommunications or utility sectors is a considerable assetOther Considerations
Valid Class 5 driver’s license and clean driver’s abstract requiredMust be agreeable to daily travel within assigned territory, and up to 25% overnight travel (3-5 nights per month)Successful candidates will be required to participate in pre-employment checks which may include, but are not limited to, criminal records, employment verifications, professional references, and driver’s abstractsEast Penn Canada is an equal opportunity employer and welcomes all qualified applicants to apply; all reasonable accommodations will be made for people with disabilities.
#J-18808-Ljbffr