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Director, Product Marketing

Director, Product Marketing

RivaEdmonton, Division No. 11, Canada
30+ days ago
Job description

Current job opportunities are posted here as they become available.

As we enhance our global expansion efforts and go-to-market strategy, we are looking for an enthusiastic Director, Product Marketing to join our high performing Marketing team.

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the Director, Product Marketing will lead the development of Riva’s go-to-market evolution working in partnership with stakeholders across the organization.

Riva is a product-led company with some outstanding achievements, and we need someone to tell our product’s story. We are seeking a collaborative, energized individual to drive our go-to-market program to the next level. The successful candidate will be a player-coach with a bias for action. If you are customer and data-obsessed and want to help our product and marketing teams fulfill our mission, we want to hear from you!

More specifically, your responsibilities will include :

  • Provide leadership and coaching across marketing as a member of the marketing leadership team.
  • Working in collaboration with the VP, Marketing and with cross-functional teams, lead the evolution of Riva’s go-to-market strategy.
  • Build go-to-market strategies for product and service offerings and new markets based on research and data.
  • Position our offerings, act as a true expert on your customer, and ensure Riva’s value is communicated in a way that drives meaningful business results.
  • Educate internal teams on product functionality, strategy, and value.
  • Act as the neural network between product and go-to-market teams to develop, synthesize, and communicate customer insights across the company.
  • Tell Riva's story and lead messaging and storytelling for your products, ensuring a clear, consistent, and resonant narrative.
  • In collaboration with the Content Marketing and Communications functions, direct product-focused messaging across external and internal-facing product content assets including sales decks, product overviews, customer references, case studies and other relevant assets.
  • Interpret technical information and translate it into content that is accessible to a business audience while maintaining accuracy.
  • Create emotional connections between our brand and our customers through powerful storytelling.
  • Establish and coordinate new marketing, sales, support, and customer feedback loops.
  • Plan and execute on goal-driven campaigns to increase product adoption, usage, and expansion.
  • Develop positioning, naming, value messaging, and pricing to ensure our suite of products is optimized to serve different buyers, markets, and use cases, especially as our offerings expand.
  • Conduct market and customer research to gather data about target personas, buyer needs and the purchasing process for our products, including key buyer and influencer roles, and TAM, SAM and SOM analysis as required for new market entry and market penetration analysis.
  • Lead go-to-market product introduction / launch planning including development and measurement of KPIs.
  • Provide competitive and market intelligence and buyer insights to drive the development of campaign strategies that drive demand.
  • Collaborate with Sales / Sales Enablement teams to enable Sales with clear value propositions, messaging, training, and tools.
  • Additional duties and projects as assigned.

WHAT YOU BRING TO THE TABLE?

  • 7+ years of experience in product marketing, most recently in B2B SaaS with additional experience in relevant strategic and analytical roles.
  • You've managed an enterprise-level product suite in a complex, highly regulated industry, such as financial services, biopharma, life sciences, medical device, security and defence, energy, etc.
  • A post-secondary education in Marketing, Advertising, Commerce, Business Administration, or a related field.
  • You've demonstrated mastery in core product marketing skills such as positioning, messaging, pricing, and packaging.
  • Experience managing people with a high degree of emotional intelligence, with the ability to be an effective team player in a cross-functional environment with various stakeholders.
  • Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment.
  • Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing.
  • You are a problem solver who brings fresh, original thinking to company and customer problems.
  • You've led and developed go-to-market strategies to launch and scale new and existing products, and you've mentored others to do so, too.
  • You're a data-driven storyteller who is deeply curious about market needs, competitors, and usage patterns.
  • You fuse customer insights, brand strategy, and product mission to craft a clear, compelling narrative about Riva's suite of products.
  • You're skilled at influencing stakeholders and leadership to adopt strategies, and you prioritize opportunities to ensure achievement of company goals.
  • You’re a go-to-market pro who autonomously crafts and leads product strategies that lead to meaningful value for the company and our customers.
  • You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.
  • You're the glue between teams and have a natural talent for keeping teammates in different disciplines in sync and helping them move towards the same goal.
  • You actively communicate insights, strategy, frameworks and project approaches between product and go-to-market teams.
  • Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance, and other indicators.
  • Exceptional communication, storytelling, and presentation skills with the ability to tailor messaging to different audiences.
  • Critical thinker with excellent time management, interpersonal, decision making, and organizational skills.
  • Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change.
  • You possess a high degree of emotional intelligence and diplomacy, with the ability to be an effective team player in a cross-functional environment.
  • Exceptional interpersonal and relationship management skills – you can establish great cross-functional relationships in a collaborative environment with a diverse group of stakeholders.
  • You possess a data-driven mindset and strong attention to detail.
  • Exceptional time management and organizational skills – ability to manage and communicate around multiple shifting priorities and timelines.
  • Experience reading, analyzing, and interpreting data to optimize results; and to effectively communicate product revenue and PMF performance to senior management.
  • You anticipate, understand, and respond to the needs of others and how you can best support them.
  • The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment.
  • The ability to work remotely while still driving results across the business and teams.
  • You have project management experience and the ability to manage people cross-functionally.
  • Additional duties and projects as assigned.
  • An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered.
  • Experience working in a high growth start-up / scale-up building out the product marketing function.
  • Experience in market analyst relations is an asset.
  • First-hand experience working in financial services is an asset.
  • Ability to speak and write in a second language is an asset.

    • CORE COMPETENCIES FOR SUCCESS

  • Communication : Conveying information clearly and effectively across all levels and listens actively.
  • Collaboration : Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.
  • Business Acumen : Understanding key drivers of company success and applying knowledge to achieve goals.
  • Achievement Focus : Demonstrating a results-oriented mindset to accomplish objectives.
  • Adaptability & Stress Tolerance : Staying effective and calm under pressure, readily adjusting to change.
  • Analytical Thinking & Decision Making : Analyzing data and situations to make well-informed decisions.
  • Leadership, Strategic Vision & Planning : Guides the organization with a clear and actionable vision, develops plans based on long-term goals, adapts to change effectively, and inspires alignment with organizational strategy through data-driven decision-making.
  • Strategic Alignment & Partnerships : Ensures internal alignment on goals and fosters strong external relationships to drive growth and collaboration.
  • Innovation : Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

    • MORE ABOUT RIVA

    We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

    We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

    WHAT WE BRING TO THE TABLE

  • Total compensation package including;
  • RRSP / IRA matching.
  • Paid vacation starting with 3-weeks.
  • Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.
  • Paid time off to volunteer with charities of your choice.
  • Extended health care benefits, dental and life insurance.
  • Professional development and training allowance for career advancement.

    • Must hold a valid work permit or be a permanent resident or citizen of Canada.

    Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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