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National Sales Training Manager
National Sales Training ManagerLFL Group • Edmonton, Alberta, Canada
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National Sales Training Manager

National Sales Training Manager

LFL Group • Edmonton, Alberta, Canada
30+ days ago
Job type
  • Full-time
Job description

Is this job for you

Do you believe in putting the customer first

Do you have outstanding organizational skills

Are you a team player and do you have an incredible sense of leadership

Are you good at building relationship

The National Sales Training Manager is a senior leadership role responsible for building delivering and continuously improving sales capability across the organization from frontline Sales Consultants to Store Managers and regional leaders.

Reporting to the Senior Director of Stores this role owns the national sales training strategy and execution ensuring teams have the product knowledge selling skills and confidence needed to drive higher conversion larger tickets stronger attachment rates and exceptional customer experiences in a complex big-ticket retail environment.

This position partners closely with Store Operations Franchise leadership Merchandising Marketing Purchasing Operations and key vendor partners.

Success in this role directly impacts revenue growth margin performance customer loyalty and employee development.

Extensive travel required (approximately 30%50%).

Responsibilities

Sales Training Strategy & Program Ownership
Lead the national sales training strategy covering onboarding foundational selling skills advanced consultative selling category expertise financing presentation objection handling and customer journey management.
Design scalable programs using blended learning (in-person virtual LMS micro-learning certifications job aids and field coaching).
Keep content current with product launches vendor programs seasonal promotions and competitive changes.

Needs Assessment & Performance Improvement
Identify training needs through store visits performance data feedback and field observation.
Develop targeted interventions for underperforming stores and advanced programs for high performers.
Translate executive strategy into frontline-ready learning experiences.

Onboarding & Continuous Development
Own national onboarding programs accelerating time-to-productivity.
Lead refresher training manager coaching and leadership development.
Build certification pathways to ensure consistent selling standards.

Vendor & Cross-Functional Collaboration
Partner with Purchasing and suppliers on product training and certifications.
Align training with Marketing Merchandising and Operations.

Measurement & Reporting
Track effectiveness using sales lift attachments certification completion and NPS.
Provide leadership reporting and continuous improvement recommendations.

Field Engagement & Budget Management
Maintain field presence through store visits and live training.
Manage national training budget.
Attend national meetings and industry events.

Travel

Extensive travel required (approximately 30%50%).

Qualifications


6-10 years progressive experience in retail sales leadership or sales training (big-ticket preferred).
5 years in training or talent development roles with proven KPI improvement.
Frontline sales experience (Sales Consultant or Store Manager).
Experience leading regional or national programs.
Strong understanding of multi-location retail operations.

Education & Professional Certifications that would be considered an asset but not required
Bachelors degree in Business Marketing Education HR Organizational Development Communications or related field.
CPTD CSP ATD Master Trainer or retail/sales credentials.

Key Skills & Competencies
Instructional design and adult learning expertise.
Consultative selling and attachment strategies.
Strong facilitation and coaching.
Data-driven mindset.
Leadership and team development.
Project management.
Relationship building.

Why The Brick

  • A flexible and comprehensive benefits package including Health Dental and Paramedical Services for you and your family
  • Competitive remuneration package that will commensurate with experience
  • Career progression potential with plenty of access to ongoing personal and professional development
  • Employee discounts
  • A dynamic environment to showcase your leadership talents.

The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment application and selection process. If you require an accommodation at any stage of the process please let the hiring manager know or reach out to


Required Experience:

Manager


Key Skills
Business Development,Key Decision Makers,Customer Service,Annual Sales,Revenue Growth,Sales Meetings,Account Management,Customer Base,New Customers,Territory,Trade shows,Sales Goals,Sales Process,Product Development,New Clients
Employment Type : Full-Time
Department / Functional Area: Sales
Experience: years
Vacancy: 1
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National Sales Training Manager • Edmonton, Alberta, Canada

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