marketing manager

Education

• College / CEGEP

Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop communication strategies
• Direct the development and maintenance of an organization's Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff

Computer and technology knowledge

• MS Excel
• MS PowerPoint
• MS Word
• Database software
• Spreadsheet
• MS Windows
• Google Drive
• Electronic mail
• MS Office

Area of specialization

• Market research
• Marketing

Work conditions and physical capabilities

• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Organized
• Team player
• Reliability
• Creativity
• Quick learner

Experience

• 3 years to less than 5 years