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Marketing Manager

Marketing Manager

Let's Get MovingGolden Horseshoe, ON, Canada
30+ days ago
Job type
  • Full-time
Job description

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We seek a results-driven Marketing Manager, Paid Media , to lead our paid media strategy and execution across online and offline channels. The ideal candidate will have 3-5 years of experience managing paid search (Google Ads, Microsoft Ads), social media advertising, and other paid channels, with a proven track record of driving ROI. This role requires strong analytical skills, expertise in digital and traditional marketing, and team management experience.

Key Responsibilities :

  • Develop and execute paid media strategies across online (Google Ads, Microsoft Ads, social media) and offline channels to achieve business objectives.
  • Manage end-to-end campaign processes, including planning, setup, implementation, optimization, and reporting.
  • Analyze campaign data to provide actionable insights and optimize performance (ROI, ROAS, Cost Per Lead, Conversion Rate).
  • Manage budget allocation across online and offline channels.
  • Implement value-based bidding strategies.
  • Lead, mentor, and manage a team of marketing specialists.
  • Optimize online campaigns through keyword research, audience targeting, and A / B testing.
  • Collaborate with cross-functional marketing teams (creative, content, SEO).
  • Manage relationships with online and offline vendors and agencies.
  • Ensure accurate documentation of campaign activities and results.
  • Coordinate with franchise partners for campaign execution across all channels.
  • Maintain clear communication with internal and external stakeholders.
  • Oversee offline marketing initiatives, including direct mail, print advertising, local partnerships, and community events.
  • Ensure seamless integration of online and offline marketing efforts.
  • Apply knowledge of landing page optimization and conversion rate optimization (CRO).

Qualifications :

  • 3-5 years of experience managing paid media campaigns, including Google Ads, Microsoft Ads, social media advertising, and offline marketing.
  • Deep understanding of paid media platforms, campaign setup, optimization, and best practices.
  • Strong analytical and problem-solving skills.
  • Proven track record of driving results and achieving KPIs (ROI, ROAS, Cost Per Lead, Conversion Rate).
  • Experience with value-based bidding strategies.
  • Experience managing and mentoring marketing teams.
  • Proficiency in Microsoft Excel (VLOOKUP, PivotTables, data analysis).
  • Excellent written and verbal communication skills.
  • Strong organizational and time-management skills.
  • High accuracy and attention to detail.
  • Ability to work on-site full-time (40 hours / week) at our office location.
  • Familiarity with offline marketing channels and techniques.

    • Nice to Have :

  • Experience in marketing for service-based businesses or franchise models.
  • Google Ads and other relevant certifications.
  • Home service business-based experience.
  • Familiarity with SmartMoving.
  • Familiarity with B2C & B2B.
  • Experience with postcards, flyers, and other offline marketing efforts.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Consumer Services

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    Marketing Manager • Golden Horseshoe, ON, Canada