Senior Brand Manager (Online Brokerage)

About Moomoo Financial Canada

Moomoo is one of the world’s fastest-growing investing platforms, trusted by more than 28 million users globally and now rapidly expanding in Canada. As a Nasdaq-listed fintech (Ticker : FUTU), moomoo provides best-in-class U.S. trading access, professional-grade trading tools, and an unmatched community learning ecosystem.

In Canada, moomoo is building a bold, modern financial brand. One that blends technology, culture, education, and creativity to empower Canadians to invest with clarity and confidence.

We operate as a highly collaborative, entrepreneurial, and results-driven marketing team. We move fast, test often, and craft experiences that bridge fintech, retail investing, community, and culture, including our first-of-its-kind Yorkville Moomoo Store in Toronto.

If you want to help shape one of the most exciting challenger brands in Canada, this role is for you.

ABOUT THE ROLE

Reporting to the VP, Brand Marketing, the Senior Brand Manager will be a core leader responsible for driving the development, execution, and optimization of moomoo’s brand presence in Canada.

You will oversee integrated brand strategy, campaign development, creative excellence, content, experiential activation, and cross-functional alignment across our fast-growing ecosystem, including product marketing, PR / comms, performance media, influencer partnerships, and our new flagship Moomoo Store.

You will be entrusted with building a distinctive, modern fintech brand that Canadians trust.

This is a role for someone who wants to stretch from strong brand manager to true brand owner with autonomy, strategic depth, and the ability to shape a national challenger brand narrative.

WHO YOU ARE

The ideal candidate is :

A strategic storyteller

You understand how to turn insights, data, and cultural signals into compelling brand narratives, campaigns, and creative ideas.

A builder at heart

You thrive in environments without rigid playbooks shaping structure, elevating processes, and raising the creative bar.

Fintech-curious & customer-obsessed

You want to help Canadians invest and trade better, understand behavior change, and uncover barriers to financial confidence.

A cross-functional connector

You influence and build collaborative environments by partnering with product, PR, media, influencer, analytics, and creative teams to ensure brand consistency and clarity across every touchpoint.

Operationally excellent

You love organization, timelines, prioritization, and making sure complex initiatives seamlessly execute.

Collaborative, resilient, and energized by pace

You enjoy working in a fast-moving, high-ambition environment where ideas become reality quickly, whether that’s a campaign, a store experience, or a partnership.

MORE SPECIFICALLY, YOU WILL :

Brand Strategy & Positioning

• Help evolve and maintain moomoo’s brand strategy, positioning, and messaging architecture for Canada.
• Drive clarity around our core ‘reasons to believe’ and ensure consistency across channels.
• Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction.

Integrated Campaign Development

moomoo Store Activation

Content, Social & Influencer Collaboration

Cross-Functional Leadership

Brand Governance & Quality Control

Project & Budget Management

Performance, Insights & Analytics

Requirements

Experience

Skills

Benefits

How to Apply

If you are a results-driven individual with a passion for operations and technology in the trading world, we want to hear from you. Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role.

Join Moomoo Canada and help shape the future of retail trading in Canada!

Thank you for your interest in Moomoo Financial Canada. If you would like to download our App and give it a try, you do not need to deposit funds and can explore what the future of investing looks like. Click  https : / / www.moomoo.com / ca / download  to download our App now.

Thank you for your interest in Moomoo Financial

Moomoo Canada Human Resources Team

Disclaimers : Equal Opportunity

Moomoo Financial Canada (MFC) is an equal opportunity employer committed to fostering an inclusive and diverse workplace. WE welcome applications from all qualified individuals, including but not limited to those from racialized communities, Indigenous peoples, persons with disabilities and members of the LGBTQ+ community.

MFC is committed to providing reasonable accommodations throughout the recruitment process in accordance with the Accessibility For Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. If you require accommodation at any stage, please let us know, and we will work with you to meet your needs.

All employment offers are contingent upon meeting any applicable regulatory, licensing, or background check requirements. Candidates must be legally authorized to work in Canada at the time of application.

By applying to this position, you acknowledge that your personal information will be collected and used for recruitment purposes in accordance with applicable privacy laws.

Artificial Intelligence (AI) Usage

Moomoo Financial Canda (MFC) values fairness, transparency, and privacy in our recruitment process. Please not that cetain stages of our hiring process may involve the use of Artificial Intelligence (AI) or automated tools to assist our recruiters in screening applications and assessing qualifications.

These tools are designed only to support human decision-making and do not make final hiring decisions . All decisions regarding interviews, offers, and employment are made by our hiring team.

Your personal information will be handled in compliance with Ontario's privacy and employment laws, including the Ontario Human Rights Code, the Employment Standards Act, and applicable privacy legislation.

Warning about fake job posts :   Please be aware of fraudulent job postings by persons not affiliated with Moomoo Financial Inc., or their affiliates. Criminals may use fraudulent job postings to obtain your personally identifiable information and / or financial information to steal your identity and / or money. All communications to you will come from a business email address. We do not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a video call. We will not ask you for bank account information nor ask you to pay anything during the hiring process. If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local police or call the Canadian Anti-Fraud Centre at 1-888-495-8501.