Analyst, Marketing Automation and Email

Fairstone BankLondon, Ontario

30+ days ago

Salary

CA$80,000.00 yearly

Job description

At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team! We are currently looking for an Analyst, Marketing (Automation and Email) , to join our team, reporting to the Director, Digital Marketing.

As an Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day B2C Marketing Automation operations, including promotional email campaigns, transactional email campaigns, performance measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of deploying large-scale B2C email campaigns.

Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2024 for the fourth consecutive year by the editors of .

WE OFFER :

Work-Life Balance : Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
Wellness : Tailored well-being solutions available 24 / 7.
Time Off : Minimum 15 paid vacations, 6 wellness days, with federal holidays.
Community Support : Paid Volunteer Day to give back to your community.
Retirement Planning : Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
Education : Tuition reimbursement program covering expenses up to $3,000 per year.
Development : Access to Fairstone Academy for comprehensive training and skill development.
Employee discounts : Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WHAT WILL YOU WORK ON?

Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention

Build and execute promotional email campaigns, identify opportunities for optimization, including customer segmentation strategies

Implement A / B testing strategies to enhance campaign performance

Conduct thorough testing and QA for all marketing automation and email campaign activities

Collaborate with the Analytics team to implement email personalization strategies, tailoring customer interactions based on preferences and behaviour

Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement

Troubleshoot and resolve delivery issues with internal and external teams

Assists the Marketing Automation specialist in developing new experiences and customer journeys

Co-own prioritization planning for new email requests and maintain ongoing documentation processes as business needs evolve

Create and deliver reports on email marketing initiatives to key stakeholders

Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth

Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed

WHO ARE WE LOOKING FOR

Bachelor’s degree or College diploma in Marketing, Business, or related field

2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns

Experience with Braze preferred or one of the following : Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and / or any leading customer engagement platforms

Familiarity with HTML, CSS and Liquid Syntax is a plus

Experience in managing and executing B2C email campaigns

Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns

Experience in planning and executing customer journey maps, tracks, and triggers

Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality

Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities.

Superior oral and written communication skills.

Financial services industry background is an asset.

French language skills are an asset.

We are honored to be recognized for offering a best-in-class workplace, incentives, and initiatives to our dedicated employees who have helped build Fairstone into an employer of choice.

CORPON

WE ARE PROUD TO BE : Montreal's Top Employers 2024 by Canada’s Top 100 Employers!

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Analyst, Marketing Automation and Email • London, Ontario