Talent.com
Senior Marketing Advisor, Brand – belairdirect (12 months contract)

Senior Marketing Advisor, Brand – belairdirect (12 months contract)

Intact Financial CorporationMontréal, Quebec, Canada
2 days ago
Job type
  • Full-time
  • Temporary
Job description

JOB DESCRIPTION

About the role

Senior Marketing Advisor, Brand – belairdirect (12 months contract)

Belairdirect is a renowned Canadian insurance brand that stands out in the industry with its edgy, humorous, and trendy approach. We are committed to offering digital-focused products that prioritize simplicity and competitive pricing. Our mindset centers on memorability, boldness, and challenging the status quo. We are seeking individuals who embrace creativity, innovation, and flawless execution to join our dynamic team.

Our main objectives are to grow Brand awareness and consideration, as well as enticing consumers’ adoption and engagement with our digital tools.

We’re looking for a Senior Marketing Advisor – belairdirect Brand to join our growing team!

As a Marketing expert, you will join the team responsible for promoting the belairdirect brand. You will be leading the Brand consideration efforts in Quebec and English Canada, developing and implementing both online and offline campaigns.

From agency brief and creative development to media planning, tracking and analyzing results, you will be at the centre of the brand’s performance. Working with internal and external subject matter experts, you will implement comprehensive initiatives leveraging all channels to effectively support the brand’s growth, making sure brand messaging is aligned across customer touchpoints. You will also be presenting strategy, campaigns and results to our executives.

Workplace : Montreal ( Robert-Bourassa) or Toronto ( University Avenue).

Who you are :

  • You eat and breathe Marketing, you are curious, always keeping yourself informed of the latest trends, love innovations to try beta first-to-market opportunities, and you are passionate about great brand storytelling?
  • You are well organized and excellent at project management : you easily handle situations with multiple stakeholders, tight deadlines to meet and budgets to respect.
  • You are a high energy person, with a contagious and positive attitude, and someone who always strives to win. You value receiving constructive criticism and proactively put actions in place to become a better marketer?
  • You are a team player; you easily adapt to cross-functional working environments and have a great sense of building relationships with others.
  • You are solution driven and thrive in a fast-paced rapidly changing and growing environment.

What you will be doing :

  • Support our goal to strengthen belairdirect’s brand leadership across all strategic segments and markets to build consideration, with an unwavering commitment to achieving results.
  • Anticipate strategic marketing opportunities by translating marketing insights into actionable marketing communication recommendations.
  • Lead the development and the implementation of our online and offline marketing campaigns, from brief stage to in-market execution.
  • Collaborate with partner agencies (creative and media) on projects and campaigns.
  • Supervise creative development and production of all assets, ensuring they are on brand, respect technical requirements and follow best practices for each platform.
  • Coordinate material approval with partners and internal departments involved.
  • Manage budgets for projects under your responsibility.
  • Collaborate with media partners and analytics team to properly set up tracking, audiences and analyse the performances of the campaigns you oversee.
  • Socialize key learnings and proactively suggest optimizations or changes to the plan to meet our objectives.
  • Socialize our initiatives with internal stakeholders and communication teams.
  • Influence medium and long-term consideration strategy in support of the Brand strategy
  • Actively participate in annual Brand planning.
  • Respect and adhere to timelines and budgets while executing high quality market rollouts.

    • What you bring to the table :

  • Undergraduate degree in marketing or communications.
  • 5+ years of experience in large companies, past work on B2C marketing or communications an asset, with demonstrated experience in leading impactful advertising campaigns.
  • You have a deep understanding of the digital media ecosystem and offline media to build effective brand campaigns.
  • You have strong strategic communication skills.
  • You are a results-driven professional, who will challenge the status-quo and encourage us to do things differently to proactively optimize our processes.
  • Excellent MS Office skills.
  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
  • No Canadian work experience required however must be eligible to work in Canada.

    • LI- Hybrid

    What we offer

    Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

    Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team :

    Inspiring leaders and colleagues who will lift you up and help you grow

    Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

    A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

    Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

    A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.