The Opportunity
The Territory Manager will be responsible for managing sales and community engagement activities in their assigned territory of South Western Ontario in the new recreational cannabis market. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Provincial Sales Manager.
Responsibilities
Selling and Influencing :
Manage all accounts in their assigned territory and establish Canopy Growth as a first choice partner with customers
Create brand awareness and community engagement within their given territory
Seek new opportunities to increase brand exposure and volume o Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service
Execute marketing initiatives and leverage them into consumer loyalty and sales
Effectively manage their given territory, ensuring all administration records and information is up to date
Effectively lead industry and brand education sessions with key stakeholders
Achieve KPI targets on :
Volume and Share
In-store condition
Distribution o Product placement
Product quality standards
Compliance to approved outlet route plans and call frequency requirements
Relationship Management :
Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan
Build and develop relationships with managers and staff at each assigned retail location.
Find unique opportunities to promote Canopy’s portfolio of brands within the confines of the regulations
Planning / Self-Management :
Execute territory annual plan and commitments
Manage own time including building effective weekly / monthly schedules
Maintain and accurately track annual sales and consumer budgets on time
Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines. Monitor and manage sales expenses within the allotted budget
Generate new Sales leads, event leads and sponsorship opportunities. o Execute all programs within established guidelines
Support community engagement, customer-lead training, and sampling initiatives
Collaborate with the Provincial Sales Manager in planning sales activities and setting sales goals for assigned districts
Other duties as assigned
Experience
An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy and our customers business
Proven track record in achieving sales quotes and in-store condition KPI’s
Previous success in growing brand awareness, within a given territory, using outside of the box thinking
Previous experience being a Brand Manager an asset
Clean drivers abstract
A technologically savvy individual who is comfortable working in a data driven environment
Experience in Beverage Alcohol or relatable industries an asset
5+ years experience in Sales, Account Management, Category Management or Trade Marketing
Proven track record of working remotely and independently
Experience doing interviews for local media