Coordinator, Shows and Events

JOB DESCRIPTION

The Shows and Events Coordinator will drive the strategy, logistics and execution for both trade shows and broader customer activations for the Defense and Specialized Vehicle (DSV) division. The role’s scope includes identifying/prioritizing activation opportunities, developing targeted and specific strategies for the presentation of DSV’s differentiated value proposition based upon the event, and all preparatory and post event engagement to maximize measurable ROI.

YOU’LL HAVE THE OPPORTUNITY TO:

• Research and prioritize both a short-term and long-term vision for establishing a shows and events portfolio.

• Translate research and insights from ideation to tangible execution to ensure the DSV value proposition is clear, engaging and differentiated from competitors.

• Develop budget recommendations and quantify/create business case(s) to establish ROI of proposed portfolio.

• Lead planning and exceptional execution of high-impact events including mobilizing the necessary internal resources and experts.

• Manage trade show logistics, including shipping, inventory, supplies, and vendor communication.

• Maintain event calendars, deadlines, and task lists.

• Assist with event-related communications, including content creation for event marketing, electronic correspondence, and posting approved content on social channels.

• Act as the primary liaison with event organizers, vendors, and sales teams to ensure alignment and smooth execution.

• Establish processes and protocols based upon events in the portfolio including curating the related materials (digital, physical, etc), run of show playbook(s), and both pre and post show work streams to fully benefit/maximize investment.

• Ensure lead generation and insights are integrated into larger organizational governance for follow-up/closure.

• Work closely with the Commercial team, Marketing, R&D, and Product Management on messaging, demos, and content.

• Establish and track KPIs and ROI reporting regarding impact and efficacy of consumer activations and adjust work plans/engagements accordingly.

• Continuously improve and optimize strategies including ability to rapidly adjust to learnings and industry evolution.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:

• 3+ years of experience in B2B marketing and/or consumer activation.

• Strong project management and vendor negotiation skills.

• Highly organized with the ability to manage multiple projects, prioritize tasks, and work in a fast-paced, deadline-driven environment.

• Capability and passion to develop basic or better fluency of technical and product specifications of product portfolio.

• Proficiency with event tools, social media and digital.

• Excellent communication skills with ability to present to executives.

• Strong written and verbal communication skills for interacting with diverse stakeholders.

• Fluency in English (both spoken and written) is essential, as the person will have to interact with internal and external English-speaking teams on a daily basis.

• An analytical mindset with attention to detail and problem-solving abilities.

• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

• Ability to travel

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results

• Generous paid time away

• Pension plan

• Collective saving opportunities

• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule

• A summer schedule that varies by department and location

• Holiday season shutdown

• Educational resources

• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

#LI-Hybrid #LI-MM1