Marketing Manager – Canada

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About Monster Energy

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

This position is responsible for leading MECA marketing objectives, strategies, and philosophies of M-Claw Brands. This pivotal role will focus heavily on gaming, spearheading all special gaming projects in Canada to elevate our position in the industry. As the leader of the Canadian ambassador team, you'll oversee a diverse group of gamers, streamers, athletes, musical artists, and lifestyle ambassadors. Your responsibilities will include supporting traditional national marketing projects, sourcing and managing all ambassadors, as well as handling essential logistics such as invoicing, budget management, deliverables, content support, reporting, travel, and POS/apparel distribution.

Responsibilities

• Marketing Projects: Provide operational, logistics, & insight support on all required marketing projects. Collaborate with Sr. National Marketing Manager & Regional Marketing Managers for seamless execution.
• Lead Gaming Initiatives: Drive major Canadian gaming initiatives, including the Monster Gaming House, online gaming collaborations, and streamer engagement / giveaways. Lead gaming partnership outreach in Canada.
• Media Projects & Content Development: Manage contracted media partners. Schedule & direct media for events, special projects, & content shoots. Collaborate with HQ Content team for briefs & approvals.
• Contract Management: Oversee contract timelines, input new contracts into Aptus, negotiate deliverables with partners, ambassadors and agents, and ensure all contractual obligations are met.
• Financial Oversight: Process monthly ambassador invoices and expenses, maintaining accurate and up-to-date budgets.
• Industry Engagement: Stay informed on industry trends and actively engage with Canada's athlete, music, gaming, and lifestyle networks to enhance and expand our ambassador program.
• Cross-departmental Liaison: Act as a bridge between HQ Sports, Music, and Gaming departments to leverage global assets in Canada, create new opportunities for ambassadors, and strengthen our presence in these sectors.
• Event Management: Coordinate ambassador participation at events, including travel and accommodations, ensuring all deliverables are met and proper representation is maintained.
• Communication and Reporting: Clearly communicate marketing deliverables and expectations, such as Major Marketing Priorities (MMP) brand communication. Provide digital media content briefs to gamers and manage monthly content deliverables.
• Performance Monitoring: Regularly update and report on the Canadian ambassador team's activities, including a quarterly newsletter. Prepare performance updates and PowerPoint presentations for internal stakeholders.

Qualifications

• Previous talent management experience in Sports, Gaming, Music, or Lifestyle
• Strong attention to detail skills with previous contract negotiation experience
• Extremely organized with admin task like invoicing, budgeting, travel bookings, spend/incentive tracking, etc
• Prefer a Bachelor's Degree in the field of Marketing, Project Management, Communications or related field of study
• Between 3-5 years of experience in Marketing/Brand Management (CPG/Agency experience working with CPG brands)
• Proficient knowledge of Microsoft Office Programs – Word, Excel, Power Point, Outlook.
• Preferred back ground in gaming, sports and music

Monster Energy provides a competitive total compensation; this position has an annual estimated salary of $66,825 - $89,100. The actual pay may vary depending on your skills, qualifications, experience, and work location.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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