Marketing Communications Manager

Cella by Randstad Digital is currently recruiting on behalf of a leading financial services institution to find a proactive and detail-oriented Marketing Project Manager. This role is vital in supporting the development and delivery of direct marketing campaigns focused on credit card engagement and retention.

In this role, you will act as a central hub between strategy and execution. You will work within a high-visibility marketing department to implement direct marketing strategies, managing the end-to-end workflow of creative assets. You will be the primary point of contact for external agencies and internal cross-functional teams, ensuring that all campaigns are delivered on time, within budget, and in alignment with brand standards.

Advantages

Supportive Culture : Join a team that prioritizes an employee-centric environment with interactive activities and a focus on relationship building.

High-Impact Portfolio : Gain experience managing high-profile campaigns with executive-level visibility.

Collaborative Environment : Work within a well-structured team of 9–16 professionals who are deeply invested in each other’s success.

Professional Growth : Opportunity to deepen your expertise in the financial services sector and sophisticated direct marketing tactics.

Responsibilities

Campaign Execution : Manage the development and delivery of marketing tactics, including offer integration, creative development, and channel selection to meet revenue targets.

Agency Management : Oversee external third parties (agencies, media companies, and production suppliers), providing clear direction on creative requirements and fulfillment.

Stakeholder Collaboration : Build trusted relationships with internal partners across Product, Data, Digital, and Legal / Compliance teams to ensure seamless campaign flow.

Creative Oversight : Facilitate the internal approval process for marketing collateral, ensuring all materials are brand-compliant and meet regulatory standards.

Budget & Analytics : Monitor marketing budgets to maximize ROI and leverage data analytics to imbed "lessons learned" into future campaign iterations.

Market Insight : Act as a subject matter expert on competitive insights to ensure marketing initiatives remain relevant and impactful.

Qualifications

Experience : At least 1+ years of experience managing creative and marketing communication processes across various mediums (Direct Mail, Email, and Interactive).

Industry Knowledge : Previous experience in Financial Services is required. Familiarity with retail banking products (specifically Credit Cards) or experience working on financial accounts within a marketing agency is highly preferred.

Digital Proficiency : Hands-on experience with email marketing and producing client-facing communications.

Financial Acumen : Proven ability to manage campaign budgets and ensure all costs align with initial estimates.

Technical Familiarity : A solid understanding of the technical aspects of email creation and copy-writing principles is a strong asset.

Education : Undergraduate degree in Marketing or a related field (or equivalent professional experience).

Summary

This is a fast-paced role ideal for a marketing professional who thrives under pressure and enjoys a collaborative, social team dynamic. If you have a passion for direct marketing and the financial services industry, we want to hear from you.

Apply Promptly : Our client is looking to fill this position quickly. To be considered for this time-sensitive opportunity, please submit your resume and, if applicable, a portfolio or work samples highlighting your campaign management experience.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.