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Media Planner

Media Planner

McCann CanadaToronto, ON, Canada
1 day ago
Job type
  • Full-time
Job description

Join our dynamic McCann Media Team as a Media Planner and be at the forefront of crafting integrated, creative, and impactful media plans. This role is an opportunity to collaborate across multiple agency disciplines and work with cutting-edge research tools to analyze marketing trends, measure campaign performance, and identify new opportunities. We foster a growth-oriented environment with pathways for professional advancement and hands-on experience across all media types and the full campaign lifecycle.

Key Responsibilities

Strategic Media Planning and Innovation

  • Collaborate to design breakthrough connection strategies and innovative media ideas across all channels, including TV, radio, digital, social, search, print, and emerging platforms.
  • Stay ahead of industry trends, identifying and recommending new media opportunities and technologies to enhance client campaigns.

Campaign Research and Analysis

  • Leverage advanced research tools to analyze audience behavior, marketplace trends, and competitive activities to inform channel strategies.
  • Prepare data-driven media plans with clear documentation, rationale, and strategic alignment to client goals.

    • Media Execution and Stewardship

  • Evaluate and negotiate media proposals, providing clear written POVs to clients and internal teams.
  • Develop media plans with precision, including issuing RFPs, negotiating terms, and managing insertion orders.
  • Partner with analytics teams to set up robust measurement frameworks to track campaign success.

    • Campaign Stewardship and Optimization

  • Address billing discrepancies promptly and maintain accurate records of client expenditures.
  • Provide regular updates and detailed performance reports to clients and stakeholders.

    • What We’re Looking For :

    We’re seeking candidates with a passion for media, strong analytical thinking, and an eagerness to grow in a fast-paced environment. Here are our ideal qualifications :

    Experience and Expertise

  • Required : 1-3 years in media, marketing, advertising, or a related field.
  • Preferred : 1 year of hands-on planning and buying experience. Agency or in-house media team experience. Familiarity with both traditional and digital media channels.

    • Core Competencies

  • Strategic Thinking : Strong analytical skills with a results-oriented approach. Curious and eager to understand the "why" behind decisions.
  • Adaptability : Able to learn quickly, work independently, and handle evolving client needs with resilience.
  • Detail - Oriented : Exceptional organizational skills and accuracy in execution.
  • Communication : Ability to translate client needs into high-quality media strategies and present them effectively.

    • The Company

    McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet y our needs.

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