Sales Development Representative

KLONDIKE Lubricants Corporation
Alberta, Canada
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Company and Role :

KLONDIKE Lubricants has achieved an extraordinary and industry leading revenue growth trajectory, strongly driven by the Canadian market.

The Sales Development Representative will be responsible for continuing to deliver growth using a proven playbook to follow and the autonomy to succeed in a market filled with opportunity.

The focus of KLONDIKE’s sales efforts is exclusively on local and regional distributors, helping them grow their business using an extensive range of products.

By not selling directly to end users of the product or to mass merchandisers, it forms loyal long-term partnerships that foster growth for both KLONDIKE and its distributors.

This is accomplished through Sales working in a consultative fashion to support distributors in capturing existing and new growth opportunities.

KLONDIKE Lubricants creates globally certified products ranging from packaged and bulk oils to industrial lubricants and chemicals.

Its products come in a range of package sizes, from retail lubricants to a complete selection of tote and bulk oils. The KLONDIKE collection includes a wide range of customized formulations for most applications in any climate and condition.

The Business Model and the WHY

KLONDIKE’s growth has been driven by disrupting the market through its Unique Selling Proposition (USP), which is a consultative sales approach.

This resulted in the Company gaining significant share from local and global oil and gas majors alike :

Consultative approach supports distributors end-market expansion . In addition to providing a full range of products, KLONDIKE’s experienced sales team add value through their own knowledge, advice / training, and end-user detailing (i.

e., sales calls). The Sales Development Representative also quarterbacks the various support teams the company offers such as technical, marketing, client care, digital, tele-marketing and data including prospect lists to support distributors’ expansion into new end markets and capture opportunity.

Distributed nationwide inventory. The Company sells its 700 SKUs through a network of 1,400 dealer locations across Canada, who in turn carry more than 10 million liters of lubricant on their own shelves.

Unparalleled customer service and direct access to key decision makers : KLONDIKE provides a personalized level of service that makes distributors feel valued across the Company.

The empowered Client Care team works directly with the distributor to give them the quickest response times and solutions to their inquiries.

Our sales team know distributors’ stakeholders on a first name basis and working with their teams regularly allows them to capitalize on their strengths in the market.

Distributor growth support leads to brand loyalty. Through its commitment to distributors’ growth and disciplined approach to never sell directly to end users or to mass merchandisers, KLONDIKE earns distributors’ loyalty and this partnership benefits from growing sales for its products year over year.

This is known as KLONDIKE’s WHY , which it has fought hard to preserve and invest in.



The ideal candidate is a self-starter, confident and not easily deterred. This individual will likely bring experience in sales of industrial products or worked in a distributor model business.

The right candidate must have a proven track record of establishing new accounts and possess exceptional customer service skills.

Key Responsibilities :

Execute KLONDIKE Lubricants’ sales playbook with autonomy to succeed in the market.

Support and work closely with the Business Development Manager in the Territory to establish and exceed revenue and customer milestones.

Grow KLONDIKE distributors by researching and identifying potential end user accounts, soliciting new accounts, building rapport, and providing technical information and explanations.

Close new accounts.

Drive and close deals to expand market penetration.

Synthesize customer / market feedback to inform messaging and ensure strict customer focus.

Provide inspirational, energetic leadership by example.

Identify and implement best practices, processes, and tools.

Monitor strategies across the revenue cycle from customer acquisition to engagement to success.

Skills & Experience :

Experience in industrial consumables, automotive / industrial distributors or other related industries selling through distributors.

Proven ability to cold call and land new customers.

Ability to implement and execute repeatable processes within a scaling organization.

Goal-oriented : naturally motivated to reach milestones.

Outstanding integrity, credibility, and character.

First class communication skills and the ability to win commitment and buy in’ to a common vision and clearly stated goals.

Create accountability by setting the right metrics and tying performance, compensation, and promotions to tangible results.


Reports to VP Sales Canada

Location : Calgary, Alberta

Calgary, Alberta

Hours : Full time

Full time

Concluding Thoughts

KLONDIKE Lubricants is a unique opening to build on the existing brand penetration in a territory filled with opportunity.

This challenging, unique prospect gives the autonomy and responsibility to the candidate to create success and take ownership of the market ripe with opportunity while holding fast to the company’s core values and what makes it unique.

This role comes with a competitive compensation package including generous rewards for great results. The right candidate will possess the leadership, connections, and vision to thrive alongside the business.

30+ days ago
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