Senior Digital Content Writer

Seeing beyond numbersTM
At Laurentian Bank, we believe we can change banking for the better. Founded in Montreal in 1846, Laurentian Bank helps families, businesses and communities thrive. Today, we have over 2,800 employees working together as One Team, to provide a broad range of financial services and advice-based solutions for customers across Canada and the United States. We drive results by placing our customers first, making the better choice, acting courageously, and believing everyone belongs.

This role sits within Laurentian Bank. Reporting to the AVP, Digital Experience, the Sr. Bilingual Digital Content Writer (French and English) will join our team of digital content writers who are passionate about driving impactful and memorable web and mobile experiences for Laurentian Bank’s Personal Banking customers. Our leaders understand the importance of content design, what you do and why it has impact. In this role, you’ll support the Content Strategy Leads in writing, editing, and proof-reading content that aligns with Laurentian Bank’s brand tone of voice for our public websites and secure online, mobile and credit card platforms. You’ll collaborate with key stakeholders, including UX/UI designers, Product Owners, Marketing Specialists, Corporate Communication writers and Technology partners, to develop clear, concise and user-friendly copy that aligns with end-user needs. Your goal is to attract an engaged audience and simplify complex problems with optimal content design solutions. You’ll be valued for your impeccable technical copywriting skills, supporting us in developing meaningful content to help users complete their tasks on our banking platforms. #LI-Remote
#LI-SM1 Responsibilies

• You’re fluent in French and English and can translate copy in both languages.
• You’ve a strong understanding of the French language in Canada, particularly the stylistic differences, linguistic subtlety, and cultural context.
• You’ve experience in technical writing for digital platforms and crafting compelling copy for marketing websites.
• You’re a creative writer who is passionate about delivering impactful content that appeals to and resonates with key audiences.
• You’re a self-directed and high impact contributor who thrives in taking the initiative to deliver exceptional UX writing consistently with minimal supervision.
• Work closely with English content writers on translating copy into French while focusing on localization needs, consistency, tone of voice and writing style. Proficiency in English writing would be a strong asset.
• Collaborate with the Digital, Corporate Communications, Product and Marketing teams to ensure content design and copy are cohesive, adhering to Laurentian bank’s brand tone of voice, accessibility guidelines and cross-stie consistency.
• Create and maintain copy decks and technical documentation including screen content, error messages, maintenance and incident messages, FAQ, project readiness communication workpackages.
• Contribute to and participate in usability testing sessions to gain a deep understanding of user needs, pain points and behaviour, ensuring these insights are applied to create an intuitive user experience for our customers.
• Work closely with the web publishing, marketing, product and project teams to ensure timely delivery of content.
• Integrate the results, data and findings from our monthly Digital Digest into our content delivery lifecycle, enabling project teams to identify user needs, validate content design assumptions and make informed decisions.
• Manage the content review and approval process with Legal and Compliance, ensuring regulatory concerns are considered and addressed.
• Provide project teams with content accessibility guidance and support according to WCAG compliance standards and guidelines.
• Advance the practice of inclusive design and thought leadership, educating team members to develop their understanding and mastery so that they can advocate accessibility principles and standards alongside you.

Qualifications

• You have a degree/diploma in French, Journalism or Communications with 8+ years of experience in the digital marketing and technical writing space.
• You have impeccable writing skills including harnessing and adapting style, tone, and voice to appeal to your target audience.
• You have a strong command of the written Canadian French language, standards, and guidelines. Proficiency in English writing would be an asset.
• Experience in building digital financial products and using Content Management Systems would be an asset.
• Deep knowledge in inclusive design and WCAG accessibility standards would be an asset.
• Familiarity with content strategy best practices, user experience and SEO.
• Experience working with Microsoft Office, JIRA, Confluence, and Slack.

*Professional working proficiency in French and English languages required as position involves frequent written and oral communication on complex matters with internal and external parties in both languages.

What Laurentian Bank has to offer you

The total compensation offered by Laurentian Bank encompasses a comprehensive range of benefits, highlighting our commitment to the well-being and success of our employees.

Here are some of the key points of our offering:

• The actual annual base salary offered will take into account internal equity, skills, and experience among other factors.
• Total compensation: Earn a comprehensive compensation package that includes annual reviews and performance-based bonuses.
• Work model: We prioritize a hybrid work model based on business needs.
• Stock purchase plan: Become not just an employee, but a Laurentian Bank shareholder. Employer matching takes your investment even further.
• Time off: In addition to paid vacation, we provide floating days and leave options to accommodate the diverse needs of our employees.Plus, as an extra perk, you also get a paid day off to celebrate your birthday.
• Health and wellness: Take care of your health and well-being with access to healthcare professionals, our Employee and Family Assistance Program (EFAP), and a Stress Management and Well-Being Program.
• Group insurance and pension: We offer a competitive insurance program based on your family’s needs and a defined contribution pension plan to help prepare for your future.
• Financial benefits: As a Laurentian Bank employee, you’re also the best ambassador for our products and services. Take advantage of employee-only offers on a wide range of products. Enjoy exclusive deals and preferred rates on products and services including insurance, hotels, train tickets, spas and many more.

We are committed to creating a fulfilling professional environment where your skills are valued, and your well-being is a priority. Join us for a rewarding career at Laurentian Bank.

Inclusion and Accessibility

At Laurentian Bank, we believe everyone belongs. We are committed to fostering an inclusive work environment that reflects the diversity of our customers and our communities and where everyone feels like they belong and can thrive. To this end, we encourage applications from individuals from equity-deserving groups, including Indigenous persons, racialized and persons with disabilities, marginalized genders and the 2SLGBTQIA+ community.