Director, Demand Generation & ABM

Overview

Director, Demand Generation & ABM at Safe Software – lead the demand engine and accelerate pipeline growth across all segments. Own the strategy and execution of integrated demand-generation and account-based marketing programs to drive qualified pipeline, improve funnel performance, and strengthen go-to-market impact.

What You’ll Be Doing

• Develop and own the demand-generation strategy, setting the vision, goals, metrics and roadmap for multichannel campaigns (digital, events / webinars, content syndication, paid media, partner / affiliate programs).
• Lead execution of integrated campaigns that attract, nurture and convert prospects through the funnel—from awareness to MQL to SQL—working with content, product marketing, and sales development.
• Collaborate with sales leadership and revenue operations to ensure alignment on target markets, buyer personas, lead scoring, qualification criteria, and hand-off processes.
• Oversee marketing automation, CRM integrations, attribution modelling and analytics to measure campaign performance, pipeline contribution, cost per lead / acquisition, and continuously optimise programs and ROI.
• Manage budget, forecasting and resource allocation for demand-generation activities; optimise spend across channels and geographies; track and report results to senior leadership.
• Lead, mentor and build a high-performance demand-generation team, set clear KPIs, drive process improvement, and foster a culture of testing, iteration and learning.
• Stay abreast of industry trends, emerging technologies (e.g., ABM, predictive analytics, AI in marketing) and competitive landscape to maintain differentiation in demand-gen execution.

Qualifications, Skills, And Competencies

Safers come from a variety of backgrounds with a diversity in skills and knowledge. Those who are most successful in this role typically have experience in the following areas.

Required Skills

What You Can Expect

About Safe Software

Safe Software transforms organizations with FME, the All-Data Any-AI Enterprise Integration Platform. With over 30 years of expertise and 25,000+ enterprise customers across 125+ countries, we simplify your data journey.

Founded in 1993, Safe is headquartered in Surrey, BC with over 200 team members. We’re committed to diversity and inclusion and welcome candidates from diverse backgrounds.

Our Commitment to Diversity and Inclusion

Safe Software is an equal opportunity employer. We welcome all candidates regardless of race, gender identity or expression, sexual orientation, age, ability, disability, national or ethnic origin, political belief, religion, or family status. For accommodations during the recruitment process, please contact hr_dept@safe.com.

Employment Details

Referral information and related job suggestions may appear here for discovery purposes.

#J-18808-Ljbffr