Sales Manager

We are looking for a Sales Manager to join our team!

Are you a strategic, results-driven sales leader who excels at building relationships and closing high-impact deals? This is the perfect job for you.

Achieving Excellence

As Sales Manager is responsible for driving revenue growth through development and management of corporate, business travel, and group accounts. This role acts as a brand ambassador, builds long-term relationships, identifies business opportunities, and ensures smooth alignment between Sales, Events, and Operations. The Sales Manager partners with the Director of Sales & Marketing to execute strategies, hit targets, and elevate market share. We commit to giving you the training, tools, support, and feedback required to be successful; achieving excellence is up to you.

Key Focuses

Account & Relationship Management

• Serve as primary lead for Business Travel (BT) accounts (e.g. local corporations, government, airlines, corporate accounts).
• Proactively manage and respond to all group inquiries and RFPs for the Corporate group market (up to 100 room nights), and Tour Segment
• Solicit, respond to, and manage RFPs (via MarRFP, Cvent, TA Connections, etc.) across sales segments.
• Renew and renegotiate contracts with existing BT accounts annually; proactively adjust pricing and value propositions.
• Conduct site inspections, client walkthroughs, and presentations to prospective and existing clients — ensure alignment with standards.
• Build, nurture, and expand relationships with key client contacts — earning trust, loyalty, and repeat business.

Sales & Revenue Generation

• Prospect and generate new corporate leads via outreach, local networking, trade shows, and cold calls.
• Monitor system channels (e.g., Lightspeed, Cvent, CI/TY) for new RFPs or opportunities; reach out to potential clients actively.
• Create guestroom / meeting packages, custom offers, and add-on upsell options; track uptake and trends.
• Load and manage corporate rates in GDS or internal systems (e.g. cluster codes), and ensure availability in the right channels.
• Maintain top-tier BT account lists; monitor performance and provide monthly reporting on top accounts.
• Analyze competitor strategies, local market trends, and rate positioning; adjust sales tactics accordingly.

Sales Administration & Reporting

• Prepare weekly, monthly, quarterly, and annual sales reports, forecasts, and pipeline updates.
• Track account status, rate performance, gaps, and potential growth opportunities.
• Support the coordination of revenue and sales planning with the Director of Sales & Marketing.
• Ensure alignment and timely turnover of key account information to Events / Conference / Catering teams for execution.

Collaboration & Integration with Events / Operations

• Partner with Events / Conference Services during event handovers: share all client requirements, negotiate add-ons, and monitor execution.
• Assist Events team selectively — e.g. proposals, BEOs, contract oversight, or support on high-profile or last-minute events.
• Communicate site visit details, floral/signage needs, VIP considerations, or technical specs to operations teams.
• Liaise with Front Office, Housekeeping, Engineering, and AV teams to ensure expectations are understood and delivered.

Market Presence & Strategic Selling

• Represent the hotel at external events: client functions, meet & greets, trade shows, community networking, etc.
• Conduct periodic visits or presentations to high-potential accounts (on-property or off-site), including entertainment or client experiences.
• Stay current on market trends, competitive landscape, and new sales techniques; bring fresh ideas to the table.
• Maintain polished professionalism — personal presentation, brand alignment, and prompt responsiveness are essential.

Leadership & Personal Effectiveness

• Act as a “roll-up-the-sleeves” contributor; deliver on commitments with minimal oversight.
• Resolve roadblocks decisively and sustainably; proactively manage conflict or bottlenecks.
• Model open communication, candor, and accountability with the team and across departments.
• Seek opportunities for personal learning, skill development, and growth aligned with the organization’s trajectory.

Experience/Passions/Education

• Minimum 3+ years of hotel sales experience, ideally with focus on corporate / business travel / group segments.
• Proven track record of achieving and exceeding revenue goals.
• Strong expertise in sales systems (CI/TY, Opera, Lightspeed, etc.) and MS Office (Excel, Word, PowerPoint).
• Excellent verbal, written, and presentation skills; confident negotiator.
• Comfortable with frequent outreach, cold calling, client meetings, and networking.
• Ability to work flexible hours, including some evenings or weekends as required.
• Understanding of hotel operations (catering, events, front office) is a significant asset.
• Ability to travel locally or regionally as required.

Amazing Perks

• Competitive wages and Health and Wellness benefit plan.
• Paid on-the-job training with additional learning opportunities.
• Growth and development opportunities, both personal and professional.
• Personal days: 5 per year after 90 days of continued full-time employment.
• Marriott Employee Travel program providing you with discounted room rates and food and beverage discounts at any of Marriott’s chain of hotels.
• Pomeroy Stay Travel Program.
• Food and Beverage discounts at the Botanicus Kitchen + Bar.

Working Conditions

This position will be based in a fast-paced office environment with office hours Monday to Friday, 8 am – 5 pm. With occasional weekends and evenings on-site to support social functions or meetings and to meet with the convenor and ensure a smooth event. This role will demand the ability to multi-task and keep organized, with the focus being on incoming calls.

At Westin, we understand each guest is unique; hence, we customize care and attention to create a personalized and distinctive experience. We believe in proactively meeting guest needs and not just reactively. We inspire associates to tap into their intuition to anticipate guest’s every desire. At Westin, we offer our guests countless opportunities to maintain their well-being while restoring a sense of control so that they leave feeling better than when they arrived.

About Pomeroy Lodging

Pomeroy Lodging is Western Canada’s leader in hospitality and lodging. Driven to meet every need, we own and operate a comprehensive range of hotels and resorts throughout the West. Our investment goes well beyond the walls of our hotels and the land we build on. Pomeroy Lodging is committed to investing heavily in our people, properties, and communities.