Analyst, Marketing Analytics

Position Summary :

Under the general direction of Director, Regional Marketing, this role will assist the Marketing Team with the overall management and execution of marketing and loyalty offers. The Analyst, Marketing Analytics will also assist with the implementation of corporate Marketing initiatives whilst adhering to all related internal policies and procedures.

Key Accountabilities :

• Uses SQL to prepare and maintain multiple customer mailing lists based on predetermined criteria; coordinates mailers in the offers system, assigns targeted players to the appropriate offer(s); creates bar codes, valid dates, offer descriptions, etc.
• Supports tracking and reporting of quantitative results for marketing campaigns to determine offer effectiveness and overall patron engagement (. incremental revenue generation)
• Supports and assists GCE sites with the project management of Marketing / Promotional initiatives as needed
• Coordinates and supports the implementation of initiatives to ensure the management of effective marketing databases & the up to date and accurate data is shared
• Resolves customer account issues related to marketing programs such as Direct Marketing (DM) eligibility, tier scores, duplicate accounts or mail code discrepancies; may liaise with casino staff, customers or provincial regulator directly
• Develops and cultivates strong working relationships with all stakeholders. Liaises and communicates effectively with all appropriate operational departments.

Educational and Functional Requirements :