Key Account Manager - Grocery

The Key Account Manager - Grocery oversees and leads account management activities of their respective account(s). They are responsible to establish and maintain strong relationships with major key accounts. They will be tasked with driving sales and revenue growth of the total Dandurand Group portfolio in the Ontario Market, while implementing strategic sales initiatives. The role involves understanding customer needs, developing business plans, and coordinating activities across various departments to ensure customer satisfaction and maximize business opportunities.

Responsibilities

Key Account Management :

Build and maintain relationships with key accounts by understanding their business objectives, identifying growth opportunities, and providing tailored solutions. Collaborate with internal teams to develop account / supplier-specific strategies and initiatives. Accountable for delivering upon targets such as revenue, volume, market share.

Forecast and Trade Spend Management :

Develop and manage accurate sales forecasts for key accounts, taking into account market trends, historical data, and activities. Collaborate with internal teams to align supply and distribution plans to meet customer demand. Monitor trade spend and promotional budgets, ensuring effective utilization and ROI while maintaining profitability targets. Analyze sales data and trade promotion effectiveness to make informed recommendations for future sales and marketing strategies.

Customer Relationship Management :

Serve as the main point of contact for key accounts, addressing inquiries, resolving issues, and providing exceptional customer service. Conduct regular business reviews, track account performance, and identify areas for improvement.

Market Analysis and Insights :

Stay informed about industry trends, market dynamics, and competitor activities. Conduct market research, analyze data, and provide insights to guide decision-making and drive business growth.

Collaborative Coordination :

Liaise with internal departments, including portfolio management, marketing, operations, business intelligence and finance, to ensure effective execution of sales and marketing plans. Coordinate product launches, promotional activities, and logistics to meet customer requirements and expectations.

Sales Reporting and Analysis :

Prepare regular sales reports, performance analysis, and forecasts for management. Monitor key metrics, identify trends, and develop action plans to achieve sales objectives.

Education and experiences

• Bachelor’s degree in business administration, marketing or equivalent
• Minimum Five (5) years of experience managing a major Key Account or Regional market
• CPG experience (strong asset)
• Experience in the alcoholic beverage industry (strong asset)
• WSET Certification (strong asset)

Qualifications