Victoria Newitt Recruitment has been retained by our client Fraserway RV to search for their next TWO Sales Managers at their flagship location in Abbotsford,BC.
Position Profile
The Sales Manager - Abbotsford Dealership, is responsible for ensuring their team is set-up for success to deliver against key Dealership performance metrics that are also aligned with the Fraserway RV Mission, Vision and Values.
They will work closely with the General Sales Manager and National Sales Development Manager, to identify innovative ways to ensure their Dealership is poised for scalable and sustainable growth while maintaining Fraserway RVs’ core values. Success in this role will be defined by the collective achievements and growth of the teams they inspire and lead.
Mandate
- Ensure the Abbotsford Dealership and People initiatives are aligned, and the team behaviours support the Company Mission, Vision & Works.
- Lead and partner with the General Sales Manager & Dealership Sales Team in understanding current strengths, areas of opportunity and challenges.
- Inspire and lead the Dealership Sales Team in identifying innovative and scalable business strategies and action plans that nurture its strengths, exploit areas of opportunity, and overcome challenges.
- In partnership with the General Sales Manager and National Sales Development Manager, achieving expected top‑line, bottom‑line and market‑share results in alignment to short and long‑term Dealership and overstretching Fraserway RV Business Objectives.
- Drive and increase sales of RV’s, parts & service so that Fraserway RV is in the top two in market share.
- Relentless pursuit of excellence in servicing our employees (eNPS) and our Customers (cNPS).
Primary Responsibilities
Sales (90%)
Provide effective leadership and mentorship to the Dealership Sales team, to ensure it capitalizes on the full potential of its sales team.In partnership with the General Sales Manager and National Sales Development Manager, responsible for driving sales and overseeing new and used inventory turns.Develop, implement, and monitor detailed inside and outside sales strategies and objectives.Maintain high levels of customer satisfaction and client retention levels.Relentless pursuit of exceeding customer satisfaction and Google reviews.Implement and execute the Company's marketing strategy and business plans.Set sales expectations for every Fraserway RV sales representative, including customer expectations and quota achievement.Resolve customer concerns and complaints in a courteous, professional and timely manner.Determine staffing requirements and oversee the hiring of staff whilst balancing P&L objectives.Create a safe environment for the discussion and resolution of issues and concerns.Work in concert with other department and business leaders to assure congruence with sales operations.Complete various sales reports.Attract, hire and retain top talent. Ensure identified ‘HiPo’ employees are receiving appropriate and timely business and professional development.In partnership with the General Sales Manager and National Sales Development Manager, identify effective and targeted community communication and customer‑facing activities, that also align with the overall company’s branding strategy, “The Place for Everything RV”.Promote collaboration, innovative thinking and sharing of ideas, to identify best business & people practices.Stay abreast of consumer trends, demands, changing tastes and competitor value propositions, to ensure our brands and models align with customer needs and wants.Establish and maintain positive and prudent relationships with vendors.Utilize technology to effectively market dealership offerings to target marketplace customers.Ongoing soliciting of employee and customer feedback, to identify Dealership strengths and areas of opportunity & improvement.Finance & Insurance (10%)
Support revenue generation through the Business Office by ethically promoting and selling products for both financial and after‑market items for clients to consider in their buying decision.Promote extended service agreements, financing, tire replacement and credit life, accident and health insurance plans to customers.Monitor all retail, and to a lesser extent, wholesale sales transaction through IDS and F&I Point by capping, uncapping, vehicle identification number input on trades, lot location, GL location, vehicle status, delivery date co‑ordination, assigning trade‑in vehicle stock numbers and odometer verification input.To fully disclose all vehicle options, programs, financial arrangements, taxes and F.S.O. products and all monies terms and conditions associated with them.Schedule & organize delivery of units.Entrance Qualifications
Experiences, Skills & Education
University Degree or College Diploma.Minimum of 3 years successful related leadership experience at a management level within the automotive, RV and / or power sports industry – experience in a regional or national customer service‑driven business will also be considered.Able to see the “big picture” and work with their leadership team in developing strategies and action plans to achieve it.Adept at assisting teams deconstruct complex information, identify critical control points and a clear path forward.Proven success in growing an organization’s market share and profitability.Stays abreast of industry and consumer interests. Good ability to anticipate future industry and consumer trends.Strong strategist adept at assisting teams building out sub‑set strategies and go‑forward action plans, inclusive of ‘key’ stakeholder involvement, milestones, and timelines to achieve the end goal(s).Ability to envision opportunities across a business and determine short‑medium‑long term priorities to seize them.Broad understanding of sales, marketing, operations, risk management, finance, supply chain and talent management.Accomplished at identifying and refining business processes, systems, practices etc. that ensure delivery of unparalleled results for the business, employees, and customers.Excellent organizational, time, priority, and project management skills.Management Style
Values led decision maker - Ensures the company Mission, Vision and Values are at the forefront of everything we do.Collaborative, transparent, honest, and approachable leadership style, with an ability to relate to and lead individuals at all levels and encourage the exchange of ideas and information at all levels of an organization.Active listener, and able to communicate in a genuine and clear manner.Belief that a high‑touch experience is paramount to customer satisfaction.Consultative leadership and interpersonal style combined with senior management skills developed within a complex consumer B2C sales environment.Collaborative and communicative leadership style that ensures team members are engaged and focused on common goals.Inspires passion and commitment to achieving business and personal goals and objectives, leading by example to encourage an authentic, innovative approach to achieving personal, professional & corporate goals.Proven ability to attract top talent and build cohesive high‑performing teams.Leadership Characteristics
Visionary and Strategic Thinker
Demonstrates the ability to set and communicate a clear, compelling vision for growth. This leader is adept at thinking strategically, recognizing emerging market trends, and anticipating the needs of customers and the organization.
Inspirational Leader
Motivates and energizes teams through a positive attitude, clear purpose, and a passion for success. Creates a culture of enthusiasm and commitment, inspiring others to go above and beyond to achieve ambitious goals.
Results-Driven
Exhibits a relentless focus on meeting and exceeding sales targets, with a track record of achieving high‑impact growth. This leader sets high standards for themselves and the team, with an unwavering commitment to execution and accountability.
Customer-Centric
Deeply committed to understanding and meeting customer needs. Builds strong relationships and prioritizes the customer experience, ensuring it remains a central focus in every aspect of the sales strategy.
Innovative and Adaptable
Embraces change and approaches challenges with creativity and agility. Proactively seeks out new methods, technologies, and practices to enhance team performance and customer engagement, and adapts quickly to shifting market dynamics.
Values-Driven
Embodies the core values of the organization and leads by example. Acts with integrity, transparency, and authenticity, ensuring alignment between personal values and the company’s mission and principles.
Collaborative and Inclusive
Fosters an inclusive, team‑oriented environment where diverse ideas are valued. Actively collaborates with cross‑functional teams, building strong partnerships that drive success and support organizational goals.
Coaching and Mentorship-Oriented
Invests in developing team members, recognizing the importance of growth and personal development. Provides mentorship and constructive feedback, empowering team members to achieve their fullest potential.
Data-Informed Decision Maker
Utilizes data and analytics to make informed decisions, setting a precedent for data‑driven strategies and goal setting. Balances intuition with evidence to ensure effective and grounded decision‑making.
Community and Industry Ambassador
Represents the organization positively within the industry and community, cultivating relationships that enhance the brand’s reputation. Actively participates in industry events and community initiatives, promoting the company’s values and commitment to growth.
Personal Characteristics
Ambitious and Resilient Demonstrates a strong drive to achieve goals, with resilience to overcome obstacles and the determination to stay focused even in challenging situations.Passionate and Enthusiastic Brings energy and a genuine passion for the RV industry and outdoor lifestyle, infusing this enthusiasm into all interactions and inspiring others to share in this commitment. Passion for inspiring / driving sales in a commission‑based environment.Empathetic and People-Centered Understands and respects individual needs and perspectives, fostering a supportive environment. Values building strong, trusting relationships with team members, customers, and partners.Authentic and Honest Shows authenticity in every action, valuing transparency and integrity. Speaks openly and honestly, building credibility and trust through actions that align with words.Self-Motivated and Accountable Takes ownership of goals and responsibilities, maintaining high standards of accountability. This individual is driven to excel, with a personal commitment to continuous improvement and development.Positive and Solution-Oriented Approaches challenges with a positive, can‑do attitude and a focus on finding solutions. Remains calm and composed under pressure, encouraging the same resilience in others.Curious and Open-Minded Eager to learn and open to new ideas, perspectives, and methods. Embraces feedback and sees every experience as an opportunity to grow and improve.Adaptable and Flexible Comfortable with change and able to pivot quickly in dynamic situations. This person sees adaptation as a strength and can balance priorities effectively to meet evolving business needs.Highly Organized and Detail-Oriented Exhibits strong organizational skills, with attention to detail and a focus on high‑quality work. Manages time efficiently and ensures every task is completed with precision.Charismatic and Persuasive Naturally persuasive, with a magnetic personality that draws others in. Has a strong ability to communicate ideas compellingly and motivate people to take action. Understands the importance humour and fun has on building team morale.Compensation
The base salary for this role is $80,000.00, plus 30% bonus and an uncapped commission program. Employment offers are determined by knowledge, experience and consideration for internal equity. Plus competitive variable performance bonus.
If this position suits your skills and experience, we want to talk to you!
Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.
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