Sales Director - IT Services

Overview:

Powerland, a Xerox Business Solutions company, is seeking a high-performing leader to join a growing organization as Sales Director – Eastern Canada.

The Sales Director will be responsible for growing and leading the IT Services division, cultivating strategic relationships with clients and vendors, and driving sales growth. This position requires a proven sales leader with deep expertise in IT solutions and a passion for team development and market expansion.

Key Objectives:

•Drive revenue growth through new client acquisition and expansion of existing accounts.

• Meet and exceed assigned sales targets.

• Develop and maintain strategic relationships with key vendors and partners.

• Ensure team compliance with company policies, CRM usage, and certification requirements.

• Support and execute go-to-market strategies and lead generation initiatives.

Core Responsibilities:

Sales Leadership & Strategy

• Lead, mentor, and support the sales team to achieve performance goals.

• Conduct regular performance reviews and provide coaching on sales techniques and meeting preparation.

• Oversee sales strategy execution and regional lead distribution.

Client & Vendor Engagement

• Build and maintain strong relationships with clients and manufacturers to drive business growth.

• Represent the company in vendor programs, partner initiatives, and industry calls.

Operational Excellence

• Ensure accurate and timely updates in Salesforce CRM.

• Monitor and analyze sales metrics to assess product and team performance.

• Review and approve team expenses and sales letters.

Training & Enablement

• Facilitate onboarding and training for new sales staff.

• Provide ongoing updates on vendor offerings and IT services during team meetings.

Qualifications:

• Bachelor’s degree in Business, IT, or related field (or equivalent experience).

• 7+ years in IT Services sales, including 3+ years in a leadership role.

• Must be fully bilingual in French and English, both spoken and written

• Proven success in meeting or exceeding sales targets.

• Strong knowledge of IT solutions (managed services, cloud, hardware/software).

• Excellent leadership, communication, and interpersonal skills.

• Proficiency in CRM tools (Salesforce) and Microsoft Office.

• Willingness to travel as required.

Why Join Xerox:

At Xerox, we are committed to supporting our employees with a comprehensive and rewarding experience. Our benefits are designed to promote well-being, professional growth, and long-term success.

• Competitive Compensation: Base salary complemented by performance-based incentives.

• Comprehensive Benefits: Inclusive health, dental, vision, and retirement plans to support you and your family.

• Career Development: Opportunities for advancement within a dynamic and growing organization.

• Innovative Culture: A collaborative environment that values innovation, excellence, and continuous improvement.

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