Job Title: Marketing Manager -Programs and Market Intelligence
Job Description: Leads loyalty programs, B2B promotions, and market intelligence to drive engagement and performance. Designs high-impact programs, turns data into insights, and delivers compelling bilingual B2B communications in partnership with Sales and Marketing. (shortened to fit form)
Position Type: Temporary
Start Date: 2/2/2026
End Date: 2/22/2027
Shift Time: TBD
# of Employees: 1
Work Arrangement: Hybrid
Work Location: 371 rue Des Lauriers, Saint-Laurent, Quebec H4N 1W2
Reason: This is a temporary position to fill a maternity leave


Marketing Manager Programs & Market Intelligence
Location: Hybrid Saint Laurent, QC
Employment Type: Contract 1 year maternity leave
About the Role
We are seeking a strategic and creative Marketing Manager Programs & Market Intelligence to lead loyalty programs, B2B customer promotions, and market intelligence initiatives that drive customer engagement, loyalty, and commercial performance.
In this role, you will design and execute high-impact programs while transforming complex market data into clear, actionable insights. You will play a key role in shaping how we communicate value to our B2B customers through compelling messaging, written content, and customer-facing materials.
Working closely with Sales, Marketing, and Commercial teams, you will ensure programs and communications are aligned, innovative, and effective delivering measurable results and continuous improvement. Key Responsibilities

• Lead the strategy, design, and execution of loyalty programs and B2B customer promotions
• Develop clear, persuasive B2B communications, including promotional messaging, program materials, and customer-facing content
• Translate market data, trends, and insights into actionable recommendations that support commercial decision-making
• Partner cross-functionally with Sales, Marketing, and Commercial teams to ensure programs are aligned with business objectives
• Monitor program performance, analyze results, and identify opportunities for optimization and growth
• Manage multiple initiatives simultaneously, ensuring strong program management, attention to detail, and on-time delivery
• Continuously improve programs and communications based on customer feedback, performance data, and market insights

Qualifications & Experience

• Bilingual in French and English (written and spoken) required
• Proven experience in B2B marketing, loyalty programs, promotions, or program management
• Strong analytical skills with the ability to interpret data and translate insights into clear, compelling stories
• Exceptional written communication skills with a strong understanding of customer-centric messaging
• Experience collaborating with cross-functional teams in a fast-paced environment
• Highly organized, detail-oriented, and comfortable managing multiple priorities

What We're Looking For

• A balance of strategic thinking, analytical rigor, and creative storytelling
• A customer-focused mindset with a passion for driving engagement and loyalty
• A self-starter who thrives on turning insights into action and ideas into results

Attachment:

Attendance Report Summary:

Subject: Intake Call - Marketing Manager - Quebec - 10082923

• Meeting Start Time: 2026-01-07 09:29 EST
• Meeting End Time: 2026-01-07 09:49 EST
• Duration: 0 hours, 19 minutes, 20 seconds
• Invited: 12
• Attended: 11

Meeting Summary

This meeting focused on the recruitment process for a one-year maternity leave coverage marketing manager role at EssilorLuxottica, primarily supporting loyalty programs for independent eye care professionals. Valerie provided an overview of the position, highlighting its blend of creative communications, event planning, and data-driven program management, with a key project being the Peak Vision loyalty initiative. The role requires both creative and analytical skills, experience in B2B marketing is preferred, and a bachelor's degree or equivalent in marketing or communications is expected. Candidates should ideally have 3 5 years of relevant experience, be fully bilingual in French and English, and possess strong interpersonal skills to collaborate across marketing, finance, and sales teams. The position is hybrid (two days in office, flexible hours), offers a salary of $91,300 (with confirmation pending on bonus eligibility), and includes onboarding support. The interview process will consist of two rounds, primarily via Teams. The team emphasized the importance of cultural fit and adaptability, and noted the dynamic nature of the portfolio, which includes major brands and new technology initiatives. Next steps involve recruiters submitting candidate resumes and blurbs, with flexibility on the start date if a suitable candidate is found earlier.

Highlights of the Meeting

Main Points Discussed:

1. Role Overview
- The position is a maternity leave coverage for just over a year (with possible extension).
- It is a marketing manager role focused on loyalty programs at EssilorLuxottica.

2. Key Responsibilities
- Managing and enhancing loyalty programs for independent eye care professionals (opticians and optometrists).
- Blend of creative communications (writing, event planning) and data-driven tasks (using insights, monthly reports).
- Example project: Leading the Peak Vision program, which includes communications, tracking, and trip planning for a Milan, Italy event.

3. Work Structure
- Hybrid position: 2 days per week in office (flexible on which days, typically Tuesday and Thursday).
- Standard hours are 9:00 to 5:00, but flexible based on workload and personal needs.

4. Team and Environment
- Small marketing team of about 6 people; everyone wears multiple hats.
- Collaborative, respectful, and friendly work culture.
- Need for adaptability to work with different teams (marketing, finance, sales) with varying personalities.

5. Onboarding and Transition
- Planned transition period depending on timing; current employee leaving February 16th.
- Onboarding will include support from the hiring manager and, ideally, the outgoing employee.

6. Interview Process
- Two interviews: one with the hiring manager and one with another stakeholder (marketing or sales director).
- Interviews will be conducted via Teams, but in-person is possible if feasible.

7. Candidate Requirements
- 3 5 years of marketing experience (manager level, not just internship/coordinator).
- Bachelor's degree or college certificate in marketing/communications.
- B2B (business-to-business) marketing experience is a plus.
- Experience with loyalty programs is also a plus.
- Ideally fully bilingual in French and English; intermediate French may be considered if communication is strong.

8. Compensation
- Salary is $91,300 (contract role, likely not bonusable, but to be confirmed).
- Any work-related expenses would be reimbursed.

9. Other Details
- No regular travel required; any travel would be case-by-case.
- Business casual dress code for in-office days (jeans with a blazer acceptable).
- The role involves working with a dynamic product portfolio (lenses, frames, brands like Ray-ban, Oakley, Prada, and wearables integrating AI).

10. Recruitment Logistics
- Job posting will be shared with agencies.
- Agencies to submit resumes and candidate blurbs for consideration.
- Earlier start date possible if a suitable candidate is found.

11. Desired Candidate Traits
- Ability to fit in with a small, collaborative team.
- Flexibility and adaptability to work with different departments and personalities.
- Willingness to learn and grow in the role.

---

This summary captures the essential topics, requirements, and processes discussed in the meeting.